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Coalition Foundations

Coalition Foundations. History, Facts, and Future Plans July 1, 2011 – August 2014. Our Vision: A safe, healthy and prosperous County. Our Mission: We engage the community to foster legal and safe alcohol use in Deschutes County. Coalition Membership. Coalition Values.

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Coalition Foundations

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  1. Coalition Foundations History, Facts, and Future Plans July 1, 2011 – August 2014

  2. Our Vision: A safe, healthy and prosperous County Our Mission: We engage the community to foster legal and safe alcohol use in Deschutes County

  3. Coalition Membership

  4. Coalition Values • Our community’s future • Health and well-being of all residents and visitors • Safety, economic development, a productive workforce and a higher standard for alcohol environments • Healthy, fun & active lifestyle • Civic & social accountability • Youth & adult academic & social success • Relationships • Strategic approach • Responsible consumption of alcohol

  5. Operating Principles • First, do no harm • Meet community where they are at • Ground decisions in best available data • Value time and input • Empower community problem-solving • Prioritize community-level change • Use a credible process • Cultural competency in all aspects of the work • Transparency • Respect of differing viewpoints, expertise & experience • Adhere to best practices whenever possible

  6. What’s happened so far? SEPT 2010 JUL 2012 AUG 2011 AUG 2013 AUG 2014

  7. What’s happened so far? SEPT 2010 AUG 2011

  8. What’s happened so far? JUL 2012 AUG 2013

  9. Comprehensive, strategic solutions

  10. Stakeholders • 18–25 yr olds • Parents • Rental owners • Faith community • Educators • Treatment providers • Judicial staff • Employers • Civic organizations • Medical providers • Event planners • Law enforcement • Public land managers • Youth-serving orgs • Alcohol producers • Alcohol retailers • Neighborhood Assoc. • Local government • Public health staff

  11. Coalition members

  12. Many partners, one goal:Engaging the community to foster safe, legal alcohol use in Deschutes County

  13. Where are we going?

  14. Consequences:Alcohol abuse or dependence among 18–25 year olds Local Conditions Selected Strategies • Easy alcohol access at parties • Near peers provide alcohol • Community events as triggers for pre/post parties Priority Root Causes • Raising awareness of: • Harm re: underage & binge drinking • Public property policies • How to TAKE ACTION Social availability of alcohol Consumption Patterns: Underage & binge drinking among 18–25 year olds Community norms • Low perception of harm • # of events serving alcohol • “beer is everywhere”

  15. 2014–15 goals • Continue raising awareness of: • Shared Future Coalition • Harms of underage and binge drinking (18–25 yrs) • Engage leaders/policy makers on priorities: • Consistency of policy, enforcement, messaging • Focus on public property policies re: alcohol • Youth social norms re: underage/binge drinking • Increase coalition sustainability

  16. Awareness campaign Goals: Engage the community in conversation about high risk drinking harms & prevention Raise awareness of the Shared Future Coalition Raise awareness of the harms of underage and binge drinking Empower residents to TAKE ACTION Outreach Campaign: • Coalition website • Facebook posts • Coalition blog • Video PSAs online • In-person presentations • News releases • Recruitment & engagement • “Success Not Wasted” video contest • Radio PSAs • Media interviews/stories • City of Bend video

  17. Increasing readiness to TAKE ACTION Trainings: • Outreach Training • Negotiation Training • Higher Education Summit • Positive Community Norms • Sustainability workshop • Policy maker training re: prevention strategies Partner Meetings: • All 4 City Managers • Redmond Development Cmsn • US Forest Service • Pacific Source • Emergency Nurse’s Association • Sisters & LaPine City Councilors • Sisters Leadership Group • Redmond Chamber • Redmond Property Managers • Neighborhood Associations • Transportation Planning Cmsn • Redmond Events Task Force

  18. Sustainability • What must be sustained? • Human capacity/membership • Credible process • Relevance to community concerns • Securing/sustaining needed resources

  19. Increasing community resources New FY14 Grants • Bend area underage drinking prevention • Special events management research and training • South County coalition development and underage drinking prevention

  20. Opportunities on the horizon?

  21. How can you TAKE ACTION? Priority local conditions: • LOW PERCEPTION OF HARM • Large number of events serving alcohol • “Beer is Everywhere” • Easy alcohol access at parties • Near peers (21–25 year olds) provide alcohol to minors • Community events as triggers for pre/post alcohol parties

  22. Pamela – insert brochure image here: A safe, healthy, prosperous community is fostered by its residents. I can’t find the jpg, but I’m pretty sure you sent it to me. Can you please resend it? Thanks!

  23. Prevention Works!…a few examples • Ray County, MO: • 30-day alcohol use drops by 12.9% in 2 years among high school youth • Roanoke, VA: • 9% decrease in 30-day use among high school youth between 2002–2010 • Wyoming: • Between 2005–2011, 30-day use decreases 20%; binge drinking decreases 21%

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