Presentation Transcript

1. aapAssociation of American Publishers, Inc.

   STATE LAW RESOURCES, INC. 2014 Spring Meeting Indianapolis, Indiana David E. Anderson Executive Director for Higher Education danderson@publishers.org 202-220-4556 @hepublishers
2. aap My third reincarnation with SLR What do you have to say for me to retain you? After this talk, you will know what to say

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   The trade association for all sectors of the publishing industry Over 425 publisher members Everything from Harlequin Romance to Princeton University Press to the American Society of Clinical Ontology
4. aap Higher Education Division 15 members Members include Pearson, Cengage, Macmillan, McGraw Hill Education and Joseph Wiley & Sons One of 2 AAP divisions with a robust state level lobbying program
5. aap Higher Education Publishing in Transition HE publishers are rapidly moving from print to digital Print sales have declined by around 10% each year over the last several years McGraw Hill Education has set Spring 2015 as the time they will cease producing printed materials
6. aap New Technologies Digital textbooks (placeholder) Adaptive Learning (digital quizzes, tests & games) Competency Based Learning (skills not time based) Modules of Information and Pathways of Learning
7. aap Issues High Price of Textbooks Textbooks are expensive Textbooks cost between $500,000 to $3 million to produce or revise Publishers have at most 3 semesters to recoup costs and show a profit Politically easier to attack textbook prices instead of tuition, room and board at flagship state university
8. aap Legislative Reponses Subsidize “free” open source textbooks Based on faulty comparison of “free” digital textbook with hard-bound color textbook Coursesmart.com 6 digital textbooks for $200/semester Unfair to distort the market Not enough open source textbooks available or likely to be created
9. aap Legislative responses continued … Legislate how long a textbook must be used Compromises educational quality Infringes academic freedom Direct regulation of the terms of sale and/or price of textbooks State versions of the publisher provisions of the Higher Education Opportunity Act of 2008
10. aap Other Issues Instructional materials accessible to individuals with disabilities Challenge to reconcile accessibility with technological innovation Federal TEACH Act of 2014 (Petri, Hatch and Warren) Access Text Network State level
11. aap Public access to state/federal supported research Reconcile public access with journal business model Varies by academic discipline or type of research
12. aap Last issue: Availability of E-Books through public libraries Printed books self-limiting – e-books are forever Concerns that e-books could be canabalized Within the last year, 4 of the big 5 trade publishers are making their bestsellers available to public libraries; the 5th has a pilot project Continuing issues about price disparity and limits on borrowing
13. aap University Dialogues Bring together administrators, faculty, policymakers, legislators and publishers to discuss how learning technology is changing higher education Dialogues in Virginia, California, Texas, Washington State and Illinois Held on campus at either a 4-year or 2-year institution; about 25 participants; over lunch
14. aap David E. Anderson Director of Higher Education Association of American Publishers danderson@publishers.org 202-220-4556 @hepublishers