1 / 10

TOMS Shoes

TOMS Shoes. Lauren Bush. For-profit company in Santa Monica, CA 2006, Blake Mycoskie Shoes based off of Argentina’s alpargata “Shoes for Tomorrow” Project September 2010, gave away 1,000,000 shoes. What is TOMS?. “GIVE” Opportunity Education Comfort Most importantly, Shoes.

chelsa
Download Presentation

TOMS Shoes

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. TOMS Shoes Lauren Bush

  2. For-profit company in Santa Monica, CA • 2006, Blake Mycoskie • Shoes based off of Argentina’s alpargata • “Shoes for Tomorrow” Project • September 2010, gave away 1,000,000 shoes What is TOMS?

  3. “GIVE” • Opportunity • Education • Comfort • Most importantly, Shoes Creative Concept

  4. Women • Ages 14-30 • Fashion conscious • Want to make a difference Target Audience

  5. Billboard

  6. GIVE Shoes. GIVE Opportunity. Magazine Ad With every pair you purchase, TOMS will give a new pair of shoes to a child in need. One for One.

  7. Teen Vogue • Seventeen • Cosmopolitan • People • In Style Magazine Ad

  8. Pulsing Strategy • Traditional: 85% • Print • Billboard • Television • Non-traditional: 15% Media Planning and Buying

  9. Sidewalk stickers for “A Day Without Shoes” • Smart phone app: Design your own shoes • Graffiti in big cities Non-traditional Media

  10. Non-traditional Media

More Related