1 / 11

TOMS Shoes

TOMS Shoes. English Saunders - Caitlin Gottstine Ann Sample - Marguerite Gray – Katherine Baker. Video: Background of TOMS. A History - TOMS.webloc. Background of TOMS. Blake Mycoskie Founded in 2006 Success of TOMS. One for One. Founded one the “One of One” mission.

walker
Download Presentation

TOMS Shoes

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. TOMS Shoes English Saunders - Caitlin Gottstine Ann Sample - Marguerite Gray – Katherine Baker

  2. Video: Background of TOMS A History - TOMS.webloc

  3. Background of TOMS • Blake Mycoskie • Founded in 2006 • Success of TOMS

  4. One for One • Founded one the “One of One” mission

  5. Social Media Monitoring • March 21st- April 4th • @TOMS, Twitter Advanced Search, Facebook, Google Blog Search • Used Alexa.com to determine credibility for blogs/online news sources. • Everyday person vs. celebrity • Source the article • Subscriptions/fans • Facebook likes/ blog replies • http://www.bing.com/videos/watch/video/jonas-brothers-are-going-barefoot-for-one-day-without-shoes/f4b1d82de55cfb40f5a3f4b1d82de55cfb40f5a3-525562414350?q=toms+shoes+celebrities&FROM=LKVR5&GT1=LKVR5&FORM=LKVR11

  6. TOMS Marketing Campaign • Instead of adapting to Twitter as a marketing tool, TOMS’s success grew with Twitter as both Twitter and TOMS were both founded in 2006.

  7. What we learned through social media monitoring • Positive company perception • Uniqueness • Pathos advertising • Who is writing about it? • A Day Without Shoes

  8. TOMS @ UA TOMS named University of Alabama Campus Club of the Week in January. UA TOMS have been sharing the TOMS movement since August.

  9. SWOT Analysis • Strengths: One for One, credibility/visibility, reliable/charitable, grown with social media, global brand • Weaknesses: newer company, availability, limited style, lack of diversity in advertising, relatively expensive products • Opportunities: utilization of social media, more diversity in advertising, other non-profit organizations • Threats: non-profit organization/shoe companies, demand increase, quality decline, potential lost of interest, social media $

  10. Recommended actions • Different Tweets: For example - where the shoes can be bought, new stores that carry the product • Traditional advertising • Specific local Twitter accounts: campus reps • “Click to Donate” section on Facebook • Reach out to target markets for special events • More videos with theme • More celebrity endorsements • “Real time events” live feed • Create own TOMS store • Factory tour: Engage customers in the original thought process of TOMS

More Related