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Helping Agricultural sector actors to access market information: The case of Tradenet

Helping Agricultural sector actors to access market information: The case of Tradenet BusyInternet, Accra, Ghana November 14 th , 2007. “Technological change is slowly putting essential information in the hands of farmers…” Kofi Annan

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Helping Agricultural sector actors to access market information: The case of Tradenet

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  1. Helping Agricultural sector actors to access market information: The case of Tradenet BusyInternet, Accra, Ghana November 14th, 2007

  2. “Technological change is slowly putting essential information in the hands of farmers…”Kofi Annan Golden Jubilee Inaugural Lecture, Accra, Jan 25th 2007

  3. 3 simple goals of TradeNet: • Make money for farmers & traders • Make money for farmers & traders • Make money for farmers & traders • Showcase African ICT skills • Be profitable & independent

  4. TradeNet is • A powerful software platform • Built 100% in Ghana • Free to users • Focused on mobile networks • A public/private partnership • A gamble!

  5. Tradenet is already: • in 12 countries • covering 533 markets • in West & East Africa • Piloted in South America • Attracting international interest…

  6. So what do we provide? • Information! • Prices: realtime market info • Offers to buy & sell • Profiles of traders & producers • More: news, documents etc

  7. Knowing how to find the right people is the key to successful trading…

  8. But only a tiny percentage of users will setup their own websites… we think farmer and trader groupsare the key to getting members online & visible to the world…

  9. But the web remains out of reach for most…mobile is the true platform of the people… • Already 60% of african population served by mobile • Goal of tradenet is to serve everybody, not just urban dwellers • This is the real internet for africa

  10. request prices: MAIW-GHC/kg-whs KOFO2500 MANK2492 SEKO3000 TECH1000 30/01/07 MAIW

  11. share offers OFFER TO SELL: Maize(white); 45kg; 3,500cedi. Contact Kwame Bonsu 0244567887 Ghana. Offer lasts 6 days. By GAPTO. SELL MAIW 45KG 3500CFA

  12. You send ONE message to us,we distribute to THOUSANDS so how do you receive on your phone, targeted messages from thousands? Automatically? Free?

  13. So we are experimenting a PUSH STRATEGY ----- “trade agents” operate “Trade Points” or “Market and Trade Information Points” in markets and rural areas. Agents will register users, upload sell & buy information for clients, using their mobile phones End-users are NOT rushing to the ABIPs to use the web.

  14. The most powerful software tools ever developed for the african farmer or trader • But how will it really work? • And how can we measure success?

  15. Stage III: Maturity Stage II: Growth A self-sustaining real time, accurate market and trade information system accessible by anyone from anywhere Independent and financially sustainable network of trade agents established. Services provided to value chain actors. TradeNet services used for business networking, group management etc Content generation, ABIP establishment & related tech/bus trng. TradePoint establishment, piloting & monitoring TradeNet use training and large-scale promotion. Stage I: Networking & institutional strengthening Farmer and trader organizational strengthening & face-to-face events. ICT platform & skills development. 2007 to 2008 2004 - 2006 2009 to 2010 Where we were and where we are going Time Line

  16. «You can’t use yesterday’s methods to solve today’s problems and remain in business tomorrow»Annonymous THANK YOU

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