REPRODUCTIVE HEALTH COALITION TOTAL MARKET INITIATIVE – PRE-PROJECT PHASE

1. REPRODUCTIVE HEALTH COALITIONTOTAL MARKET INITIATIVE –PRE-PROJECT PHASE

2. Preparatory Activities Initial assessment of countries proposed by IPPF Regional Offices Economic analysis Analysis of demographic and reproductive health indicators Recruitment of Researcher Short listing of potential countries

3. Preparatory Activities Coalition Working Group meeting – New York (February) Presentation and discussion of research approach Criteria for country selection, including: Suitability for 2nd tier marketing approach Consistency with existing activities of Working Group partners Optimal market characteristics

4. Country Selection Seven countries selected from three geographic regions LAC Peru El Salvador Eastern Europe Moldova Romania Ukraine Arab World Jordan Morocco

5. Research Activities Research framework for eight main activities for each country KAP Studies Economic Analysis Commercial market segmentation studies Dialogue with national policymakers, donors and other organisations (Coalition members) Identification and technical assessment of manufacturers Assessment of national legal/regulatory issues – tariffs, barriers, attitude to generics etc Identification and assessment of local partners – IPPF MAs, distribution, agencies and commerce Business and marketing plan/s development Activities 1-7 completed by end September 2005 Activity 8 completed by December 2005

6. Progress March - May In Country KAP Studies Activity Identify and collect existing research materials DHS, CMS, Deliver, JSI, Futures Group, PSP One, Policy project, PHNI, IPPF MA data Activity Analysis of materials Ongoing, country fact sheets developed Activity Undertake complementary studies where appropriate Consultants identified Development of TORs

7. Progress March - May Economic Analysis Activity Collection of statistical data World Bank Recruitment of Data Analyst

8. Progress March - May Segmentation Studies Activity Identify and collect existing studies - DHS, CMS, Deliver, JSI, Futures Group, PSP One, Policy project, PHNI, IPPF MA data

9. Progress March - May Dialogue with Policymakers (attitudes)/Donors/Other organisations Activity Liaise with working group partners and other relevant contraceptive security initiatives First Working Group meeting and follow-up Development and submission of research funding proposals Additional proposal writing

10. Progress March - May Manufacturers Capacity / Quality Control / Legal Framework / Partnership Type Activity Identify potential manufacturers Chambers report review Development of initial corporate profiles/fact sheets Activity Identify appropriate technical partners Initial discussions – Concept Foundation, FHI and other potential consultants

11. Progress March - May National Legal Framework – Regulatory issues with Generics/Import Restrictions/Barriers Activity Identify, tariffs, controls, import pre-requisites Desk research on import duties and regulations

12. Progress March - May Identification/liaison with partners Activity Assessment of IPPF MAs Data collection and consultation with Regional Offices and MAs Attended LAC contraceptive security meeting Communication with regional experts