about retail logic

2. about retail logic • Retail Logic Design and Manufacture retail presence solutions. • We have more than 40 years retail presence experience at an executive level within, and serving , the largest global FMGG companies. • We are responsible for delivering industry excellence award-winning designs. • Originating in Australia, we now have offices in Hong Kong & Guangzhou.

3. Andrew Burg Responsible for implementation of global best design. 10 + years design experience in FMCG. Over the last 7 years, Andrew has been responsible for leading Australia’s top POP manufacturing companies. Stuart Roebig Retail Logic’s founder. 15 years industry experience in FMCG. Responsible for establishing and directing one of Australia’s leading POP sales and manufacturing companies. Jason Beikoff Former sales director of Campbell / Arnott’s and customer marketing director of Coca Cola Australia. A partner of The Partnering Group (TPG) consultancy – Asia Pacific. 15 years experience in FMCG sales and marketing. key people

4. partnership - the world's best brands

5. Sourcing & Manufacturing Supply Management China Sourcing Global Best Pricing Consumer Insights In Outlet execution Category Drivers Point of Purchase Plan Design Client Brief end to end process

6. in outlet execution

7. Linkage of Strategy to outlet execution Innovation that maximises brand impact in store Improved economics & profitability - Execution is consumer / shopper centric - Increase shopper awareness - Increases brand presence through retail theatre - Global best pricing key benefits from best practice

8. supermarket execution 1. Gondola End 2. Express Lane 3 Aisle Activation 4. Off Location 5. Check Out

9. convenience store execution 1. Footpath Interrupters 2. Outdoor Signage/Window signage 3. Counter Communication 4. Internal walls signs/ceiling mobiles 5. Off Location coolers 6. In Fridge Activation

10. cafe execution 1. Footpath Interrupter 2. Outdoor Signage 3. Counter Communication 4. Light-boxes/Poster Holders 5. Permanent Internal fixtures 6. Table pieces

11. case studies

12. brand visibility Timber Market Umbrella Polo Shirt Open/Closed Sign Cone Holder Paddle Pop “Bender” Counter Display Breeze Barrier

13. lipton wanted to paint the town yellow….so we did Café LED Light Box Product Glorifier Shelf Trays Straw Dispenser

14. kellogg’s Strategy to market execution • Kellogg’s needed to break into the market with a new product • Brief • Increase trail sale by 10% • Outcome • Increased trail sale by 600% • Reason • Innovative Solution

15. tim tam’s supermarket execution • 10% bottom line growth per year • over 6 years • 20,000 placed in the market to date • Flexible solution to expand brands opportunities in outlets i.e. Coffee aisle Tower Unit Hang sell

16. innovative solutions Dump Bins Vacuum forming & Roto-moulding Product Glorifier Injection moulded Displays Lighting Displays

17. Capabilities & Experience Processes i.e. outlet Perfect Outlet Execution mapping Innovation Sourcing benefits – Total Supply Solution Our Trading agreement – encouragement to activate benefits from retail logic