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Active Posters

Active Posters. The Other NFC Business Case. Jeffrey Fraser Sr. Director, mCommerce & Mobile Ad Innovation Group XIUS. Mobile Payments: Where are we headed?. NFC - A technology enabler for Mobile Commerce. NFC – Projections.

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Active Posters

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  1. Active Posters The Other NFC Business Case Jeffrey Fraser Sr. Director, mCommerce & Mobile Ad Innovation Group XIUS

  2. Mobile Payments: Where are we headed?

  3. NFC - A technology enabler for Mobile Commerce

  4. NFC – Projections • IMS Research, the number of worldwide locations accepting NFC payments will grow to over 12.5 million by the end of 2013 • Research and Markets and AR Chart predicts 588 million will be using NFC payments and services by 2015 • In 2011 there were 396 million contactless cards, which equals only 6% of all cards in circulation. IMS Research projects the number of Near Field Communications (NFC)-enabled phones shipped in 2011 totaled 35 million globally; that number will grow to nearly 80 million by the end of 2012. Mobile NFC Payments Transaction Value Source: Informa Telecoms & Media

  5. Highly Fragmented Market

  6. Opportunities to influence the consumer Entering the Shop While Shopping During Purchase Enhances mobile wallet -tender steering before register Physical counterpart to Mobile App Check in incentives -personalized coupons Ties to Loyalty program Marketing Validation -ValPak or in-app ad?

  7. Retailers need to Co-opt the smart phone • 42 percent of all U.S. mobile subscribers now use smartphones More than 50 percent of the U.S. smartphone population used their phone to perform retail research while inside a store in 2011 1 in 5 US consumers used their smart devices to photograph a product; 1 in 5 US customers scanned a barcode; 12% compared in-store product prices with online lists

  8. Passive Smart Posters Smart Posters: The other NFC business case Passive Smart Posters Active Smart Posters

  9. Passive Smart Posters One way interaction Useful for content consumption Easy to implement & use Rich & compelling user experience

  10. Active Smart Posters Two way interaction Transaction Oriented Useful for task based scenarios Improves business performance Influences shoppers behavior

  11. Smart Active Posters Active Posters are a merchant’s portable, flexible, and transaction oriented self-service kiosk. Powered by Android and utilizing mobile networks , they are an extension of the merchant’s mobile strategy by providing a physical point of presence for digital services. Active Posters are configured to recognize all standard NFC chipsets.

  12. Active Posters – Sample Business Cases 1. Food Services Line Busting 2. Grocery Store Loyalty Management 3. Remote Bank Branch

  13. Number of Interactive Kiosks in Operation will double to Three Million by 2016 As companies in a range of industries seek to reduce costs, increase revenue opportunities, and improve customer service, they are increasingly turning to interactive kiosks as an additional channel to enable their customers with self-service options.

  14. Food Services • Over 40 percent of U.S. adults have ordered food online, and restaurants using electronic ordering report increases in both average check and order frequency* • A survey of the top 326 U.S. restaurant chains in all categories finds the industry gradually adopting electronic ordering, in the form of online, mobile, and text orders. • The survey identified the following four potential benefits from electronic ordering: • increased revenue (larger check size, more volume and increased frequency) • improved capacity management (spreading the load out throughout the busy time) • improved productivity (improved order accuracy as well as reduced order staff) • Improved transactional marketing and customer relationship management. (CRM data) *Sheryl E. Kimes, and Philipp F. Laqué, “Online, Mobile, and Text Food Ordering in the U.S. Restaurant Industry,” Cornell Hospitality Report, Vol. 11, No. 7 (2011),

  15. Scenario – University Cafeteria Opportunity Problem • The Active Poster as a distributed ordering and loyalty management interface • Acts as a “Concierge” to allow students to engage the café for remote ordering and special deal redemption. • Unacceptable wait times and inherent inefficiencies in staffing at peak service times • Goal is to increase transactions while reducing wait times Before Active Posters After Active Posters …becomes….

  16. Take Away’s Decrease costs and increase volume for retailers Complementary, not a competitive service Facilitate customer interaction with brands and products Aligned with the emerging mobile wallet/mobile payments experience

  17. Thank You

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