Ngo Van Trung

1. Magento Overview How to Start a MagentoBusiness Ngo Van Trung OSS Founder & CEO Trungnv@oss.com.vn

2. Agenda • Introduction • Architecture Overview • Introductory Features and Functionality Demonstration • How to Start a Magento Business?

3. Magento • Company • Founded: 2001 • 115+ employees (and continuing to grow) • Headquarters: Los Angeles, CA • Increasing Revenues and Profitable Every Year • Platform • 60,000+ Merchants • Translated into 60+ languages with strong world-wide traction • Named in 2009 Forrester Wave™ of B2C eCommerce Platforms • Named in Forrester’s 2010 Market Overview: Global eCommerce Solutions Report “Magento is the world’s fastest growing eCommerce platform.”

6. Vizio

7. Fox

8. Flexibility with Enterprise Support and Functionality

10. Architecture • Extensible and Upgradeable Architecture • Architecture Maintains Upgradeability with Customizations • Core • Local • Community • Complete Flexibility on Design Look and Feel • MVC Architecture • Core API opens platform for integration • Supports both SOAP and XML RPC protocols • Catalog • Customer • Order

12. Structural and Content Blocks

13. Templates and Design

14. Features and Functionality • Site Management • Multi-Store Management • Search Engine Optimization • Catalog Browsing • Product Browsing • Marketing and Promotion Tools • Checkout • Reporting and Analytics

15. Site Management • Content Staging and Merging • Restrict Access per Store(s) • Multi-Lingual and Currency • Upgrade Management • Admin Roles and Users • Content Testing and Management

17. Multi-Store Management • Flexible Management for Many Business Uses • Multiple Brand Sites • Localized Versions of Sites • Main and Micro-Sites • Private Sales Sites • B2C and B2B

18. Search Engine Optimization • 100% Search Engine Friendly • Search Engine Site Map • URL Rewrites give full control of URL's • Meta-information for products and categories • Auto-generated Site Map for display on site • Auto-Generated Popular Search Terms Page

19. Catalog Browsing • Dynamic Attribute-Based Catalog for Flexibility • Layered Navigation • Product Comparison • Recently Viewed and Compared • Product Reviews and Ratings • Landing Pages, Banners and Personalized Content • Configurable Sorting

20. Product Browsing • Configurable Attribute Based Detail Pages • Multiple Images and Zoom • Reviews and Ratings • Product Tags • Flexible Display Options • Simple (one SKU) • Configurable (Style Displayed with Selection) • Grouped (Multiple SKU’s can be displayed/ordered) • Bundled (Custom Configures Product or Kit) • Downloadable and Virtual

21. Marketing and Promotion Tools • Rule-Based Promotions • Customer Segmentation • Personalized Content Display • Private Sales • Rule-Based Association of Upsells, etc.

22. Checkout • Dozens of Payment Gateways • Alternative Payment Methods (PayPal, Google Checkout and Checkout by Amazon) • One-Page Checkout • Checkout as Guest • Use Existing Account • Ship-to-Multiple Addresses Checkout • Real-time rates from Major carriers • Store Credit and Gift Cards

23. Reporting and Analytics • Dashboard view and Reporting module • Logging of Administrator Actions • Integrated with Google Analytics and Website Optimizer • Reports configurable and exportable • Sales Report • Abandoned Shopping Cart Report • Most Purchased Products Report • Search Terms Report • And more

24. How to Start a MagentoBusiness? • Is it easy to build an extension? • What is the most important? • Sell your extensions on magento-connect. • Sell your extensions on Magestore.com

25. Is it easy to build an extension?

26. What is the most important?

28. http://www.magestore.com

29. Thanks For Listening!