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Social Media in Golf

Social Media in Golf. Anney Fagan and Matt Diederichs , CPGA Highland Pacific Golf. Why should you care? Watch this: Social Media Revolution. The Major Platforms:. Currently Facebook : About who you know now Twitter: About people you’d like to know better

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Social Media in Golf

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  1. Social Media in Golf Anney Fagan and Matt Diederichs, CPGA Highland Pacific Golf

  2. Why should you care? Watch this:Social Media Revolution

  3. The Major Platforms: • Currently • Facebook: About who you know now • Twitter: About people you’d like to know better • Location-based (Foursquare, etc.) • 2-5 yrs time • ??? • Platforms may change, but engagement skills won’t

  4. Why do people use SM? • Mobility • Flexibility • Branding • Cost • Lack of inhibition • Lack of control • Negative reviews/feedback/attacks

  5. Who is using SM? (As of 3rd quarter 2010) • Facebook(43% men) • Twitter (40% men)

  6. Who is using SM in golf? • Golf Courses • Highland Pacific, Crown Isle, Arbutus Ridge • Golf Associations/Tours • Golf Vancouver Island, PGA Tour • Golf Professionals • JR, Matt, John Graham, Andy Gordon • Tour Professionals • Cink, Poulter, Woods, etc al • Mainstream media cites SM, not vice versa

  7. How to use SM? • Build reputation, trust & authenticity • Establish expertise • Join a community (or several) • Make connections (globally & locally) • Go viral • Above all, listen

  8. How NOT to use SM • Broadcast your message • Automate your message across platforms • Spam • Deals, deals, deals

  9. Tour Pro: Stewart Cink • Building his personal brand • Who is Stewart Cink? Good golfer, Great tweeter • Engage with fan community • Uses the @ to reach out • Increase value for sponsors • Nike Golf Campaign at British Open • Gain accurate demographic info about fan base (Facebook) • 2000 on FB vs. 1.2 million on Twitter. • Use platform for charity outreach • “Twee-Off” raised $80,000 in 3 weeks for Atl. Childrens Healthcare

  10. Instructor: John Graham • Build personal brand/personality • Who is JG the person? JG the coach? • Establish expertise • Blog, ask & answer, coach-to-coach, YouTube • Integrate platforms • Make connections • Twitter (@johngrahamgolf) • Local community (#roc) • Golf community (UK/International) • Show who you’re selling • Wednesday nights!

  11. Public Course: HP • Facebook Page • Building a community; repeat visits • Twitter Page • Connect locally (#yyj), listen • Foursquare program • Reward for customer loyalty • Young platform, time will tell • Blog • Connect & inform • Why go to website? Stand-alone content • Integrated Web Presence across platforms • Who’s behind the brand?

  12. Brainstorm: Viral Video: Red Sucks

  13. @ The most important thing on your keyboard… seriously.

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