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Sustainability in Social Media

Sustainability in Social Media. @ geoffliving on Twitter. What Would Happen If Facebook “Died?”. The Internet Is Littered with Past Leaders. Why Facebook Has Taken Off (Again). Did Facebook Hack McDonald’s Business Model?. The Result Is a Text H eavy Nightmare User Interface.

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Sustainability in Social Media

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  1. Sustainability in Social Media @geoffliving on Twitter

  2. What Would Happen If Facebook “Died?”

  3. The Internet Is Littered with Past Leaders

  4. Why Facebook Has Taken Off (Again)

  5. Did Facebook Hack McDonald’s Business Model?

  6. The Result Is a Text Heavy Nightmare User Interface

  7. What Could Beat That?

  8. Tools Are Just Tools… Even Social Ones

  9. “Social” Is About People & Orgs Are a Part of Communities

  10. Sustaining Relationships Begins with Measurement

  11. “There’s Nothing Cheap About Loyalty” • Research conducted with Care2; Dell; the Humane Society, LinkedIn, and Wiser Earth • Measurement drives knowledge • Relentless focus on community’s actual use of new media forms • Willingness to experiment • Focus on mission, serve to sustain

  12. Staying Power = Evolving Toward Community Needs

  13. Adding New Tech • Decade old, most relevant now? • Provides pros ability to find one another, connect & discuss • Groups, shares, company profiles, people you may know • Competitive API

  14. Integrating Major SocNets • Every player (except LinkedIn) moved to integrate Facebook & Twitter • WE understands beachheads, fluid conversation • Extremely interactive feature development • Responsive content development for timely matters

  15. Evolve Community Management

  16. Evolutions • Care2 took a backwards step to keep people engaged, focused on blogging content • Found over interference from org hurt conversations • Focuses on conflict resolution within topic communities • Well integrated into other social networks

  17. How the Humane Society Continues to Evolve • Started with Facebook • Every person must be self sustaining financially • Social extends to volunteers • Challenges with community (700k) • “Build a loyal community so if Facebook disappears…” • Eighth person just hired… A mobile media manager

  18. The Tech to Adapt • 47% of Americans get news on mobile (Pew) • 1in 5 use an app for news • Mobile traffic to surpass desktop in 2014 • 40% of Google Maps page views on the phone • 27% of Americans have smartphones, 4% tablets • New uses arising – LBS, group texting

  19. Early Majority Phase of Adoption • 4G will spark more development use • Expect shorter media • More visual with pics and videos • Less user input because of input method • Heavy text is not your friend with mobile

  20. Move with the Water

  21. Questions?

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