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Social Media in Parliaments

Results from the Questionnaire Section I – Social Media Raissa Teodori Head of Office - Italian Senate ECPRD Deputy Correspondent.

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Social Media in Parliaments

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  1. Results from the QuestionnaireSection I – Social MediaRaissaTeodoriHead of Office - Italian SenateECPRD Deputy Correspondent ECPRD - European Centre for Parliamentary Research and Documentation "FROM E-PARLIAMENT TO SMART-PARLIAMENT" Rome, SenatodellaRepubblica and Camera deideputati 12 - 13 June 2014

  2. Social Media in Parliaments • The World e-Parliament Report 2012 highlighted that one-third of parliaments were present on social media and another third was planning to do so • IPU resolution, March 2013: “The use of media, including social media, to enhance Citizen engagement and Democracy” • IPU Social Media Guidelines for Parliaments released in March 2013 to help define the scope and purposes, provide guidance, enhance use, identify principles • ECPRD network : seminars and requests concerning social media in the last few years witness growing interest and use

  3. The Questionnaire • Sent to all the ECPRD Network • 33 replies received • Section 1 - Social media • All 33 respondents replied to Section 1 on Social media • Part 1.1 – “Social media: active use by parliamentary institutions” (5 questions) • Part 1.2 – “Social media : use of external feedbacks” (7 questions)

  4. Questionnaire - part 1.1 “Social media: active use by parliamentary institutions” Major findings Almost all respondents report some use of social media (4 report only personal use by MPs) • Social media are mainly used to release information (parliamentary activity, events, publications) or for education purposes rather than for two-way communication • S.m. are mainly under the responsibility of Communication/Public relations offices, supported by IT departments • S.m. accounts are mainly managed by internal staff • Awareness of training needs: 1/3 report that specific training is arranged for staff • Growing awareness of need for rules and guidance: specific guidelines are starting to be provided and IPU SMG are known • Few parliaments have a publicly available s.m. policy • Very few have a specific budget item for s.m. • Topics • Content • Governance • Management • Guidelines • Policy • Budget

  5. Questionnaire - part 1.2 “Social media: use of external feedbacks” Major findings • Attentive monitoring activity is reported by a large number of respondents • The majority however does not reply/ moderate/ take active part(at the institutional level) into discussions • Those few who reply tend toanswer to all questions with no filter • With very few exceptions there are no formal procedures in place to bring discussion risen on social media in front of parliamentary bodies during the legislation process • Targeted consultation initiatives have been carried out in some parliaments • Almost no responding chamber declared to have the appropriate tool and skills to carry out a sentiment analysis • Very few parliaments include discussion risen on social media in the parliamentary website; several more take them into account to improve the information and educational contentprovided by the parliament • Topics • Monitor • Analyse • Process • Respond • Consult • Take citizens contribution into account • Engage

  6. Summary of findings Engage and interact • Institutional interactive communication is carried out by only a few parliaments; the potential of social media for engagement and two-way communication has yet to be exploited • Requirements for effective and sustainable interactive communication include • exploring technologies • identifying methodologies • taking into account the institutional context to develop policies and guidelines • face new organizational staffing and budgetary challenges Inform and deliver • Growing understanding of the potential of social media for communication • Progress in integration of social media in institutional communication strategies • Broad use of social media for information release and one-way communication • Organizational and management challenges being faced • Guidelines being developed

  7. Thank You ECPRD - European Centre for Parliamentary Research and Documentation "FROM E-PARLIAMENT TO SMART-PARLIAMENT" Rome, SenatodellaRepubblica and Camera deideputati 12 - 13 June 2014

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