Ravi Kodavarti SMB and Unified Communications Texas Instruments

2. Voice, Video and Graphics: An Exploration of Tools that Will Influence SMB Adoption of VoIP and Other IP Enabled Devices Ravi Kodavarti SMB and Unified Communications Texas Instruments

3. Driving SMB Adoption • SMB Market Trends • Networks for SMB • End points geared towards • Business Process Transformation • Super wideband • Speech Recognition • Power is still key • Office in a Box • Voice and Video integration • IP Video Surveillance • Summary

4. SMB Market Trends

5. Unified Communication Market Trends • Seamless experience to the user for all communications needs, i.e., Data, security, telephony, and Information integration • Ease of installation and maintenance. Avoid expenses in skilled IT personal and low cost TCO • Unified communication • SIP – extensions and ease of use….

6. Grow without investing in a lot of new equipment Importance of IP Specifically to the SMB • Monthly costs • Application convergence – data, voice, inventory, contacts, etc. • Seamless growth • Productivity enhancement • Future proofing Eliminate costly visits

7. Networks for SMB

8. Converged Network for SMB Media Data Center Media Gateway Hosted Storage for Subscriber Content IP Cameras Security Server IP Phones Access Node Aggregation Network Internet FXS/FXO Gateway Service Edge Hosted/Centrex SMB managed IP PBX IP PBX SMB Network PSTN Gateway Multi-Service IP at the Edge Open Media Suite FXS/FXO Gateway IP Cameras DHCP Server Greater Performance and Manageability at the Edge and Premise Softswitch IP Phones Broadcast TV

9. Hosted Solutions Reliability/ Security Service Provider IP Network, Voice, Video, Data Services OneConnection Simplicity Plug+Play Install One Low Cost Smart IP Applications Hosted/SIP Trunking Solutions • No specialized IT department required • Lower up front costs • Scalability and network upgrades • Easier to add on services • No Floor Space Required • Reduces long distance costs, especially for organizations with multiple branches

10. WAN PSTN PBX Solutions • Specialized IT department or dedicated resources required, but PBXs are becoming easier to install/maintain (e.g., peer to peer) • IP PBX has the most features and feature control • Preferred by banks, finance, real estate for ability to merge with applications (employee directories, customer record pull up) • IP PBX Reduces long distance costs, especially for organizations with multiple branches • Drastically reduces complexity of SLAs IP PBX Gateway Gateway Corporate LAN LAN VoIP Enabled Routers Gateway Remote IP Phones IP Phones Analog Phones

11. Phone Phone Phone Phone VoIP GW IP PBX IP PBX IP PBX IP PBX VoIP GW VoIP GW VoIP GW Router Router Router Router AP AP AP AP Modem Modem Modem Firewall Firewall Firewall Firewall Modem Functions Required by a Small Business • Phone • Low cost, mid tier, high end • Wired, wireless, FMC • VoIP Gateway • Line (access) gateway • Trunking gateway • IP PBX Application • Call routing • Call attendant • Voicemail • Router • Enterprise class routing • Firewall/UTM • QOS/Management • WLAN Access Point • WAN modem • DSL, Cable, PON, etc Example Functional Partitioning

12. End points geared towards…

13. Business Process Transformation • Push video and graphics to end user device • Authentication • RFID and Biometrics • Personalize a phone • Information management • Push critical email snippets • Youtube! • Stock updates, Feds interest rate cuts! • Speech recognition • Contact management • Synch between multiple devices • Full HD video conferencing • Super -wideband voice codecs for real-life audio quality

14. Eliminating Legacy Telephony Constraints • We will begin to see more widespread use of wideband codecs • End-to-end VoIP eliminates the 3 KHz restriction imposed by the local loops in the PSTN • Phone calls will sound more like CDs and less like AM radio

15. High Definition Voice • The experience will be similar to speaking with someone in the same room • Codecs and speakers capable of handling 16KHz will be required and there are software changes necessary to handle wideband acoustic echo • Higher sampling in the 48Khz range will get more music quality voice and will be able to make speech sound like music to your ears

16. Voice Recognition Call John …. • Largest beneficiaries will be speech recognition over network applications • Higher resolution audio will improve the accuracy of speech recognition engines • Instead of dialing a device to communicate with someone, we will naturally call their name

17. Pulling it all together… JTAGInterface Memory Interface XTAL DDR-2 SDRAM EMIF IPP SoC Microphone AEMIF Speaker Handset Wideband RJ11 FLASH Headset RJ11 OR USB Interface PC LAN DEVICE HOST Programmable Keys

18. 1W to 3W dependent on integration and performance Display Digital: 5/3.3V Analog: 5V Power is key… SDR: 450mw / Chip DDR1: 600mw / Chip DDR2: 250mw / Chip NOR: < 100mw / Chip NAND: < 100mw / Chip JTAGInterface Memory Interface BL: LED: <0.6W, CCFL: 2W Panel: < 200mW XTAL DDR-2 SDRAM EMIF IPP SoC Microphone AEMIF SDR: 3.3V DDR1: 2.5V DDR2: 1.8V NOR: 3.3V NAND: 3.3V Speaker Handset Wideband RJ11 FLASH Headset RJ11 OR USB Interface PC LAN DEVICE HOST Programmable Keys USB: 5V 50 to 90% Efficiency. Power management + POE < 0.5W.

19. Office in a Box

20. Phone Phone Phone Phone VoIP GW IP PBX IP PBX IP PBX IP PBX VoIP GW VoIP GW VoIP GW Router Router Router Router AP AP AP AP Modem Modem Modem Firewall Firewall Firewall Firewall Modem Functions Required by a Small Business • Phone • Low cost, mid tier, high end • Wired, wireless, FMC • VoIP Gateway • Line (access) gateway • Trunking gateway • IP PBX Application • Call routing • Call attendant • Voicemail • Router • Enterprise class routing • Firewall/UTM • QOS/Management • WLAN Access Point • WAN modem • DSL, Cable, PON, etc Example Functional Partitioning

21. FXS/FXO and Fax support and full range of codec support VoIP Gateway • Line (access) gateway • Trunking gateway IP PBX Application • Call routing • Call attendant • Voicemail Call management software with voicemail, etc applications Router • Enterprise class routing • Multiple Ethernet Ports Data routing and scalable Ethernet ports Firewall and security for data and voice streams Firewall/UTM WLAN Access Point WAN modem • DSL, Cable, PON, etc WLAN and WAN can be added on as cards “Office in a Box” Functions

22. Support for video surveillance cards, convergence with voice/data applications Video Surveillance Voicemail/Video storage capability Storage Piqua elements for QOS/Mgmt QOS/Remote Management “Office in a Box” Future Functionality

23. “Office In A Box” Network Diagram WAN NAS • Network Management Device • Network management SW • VPN, Firewall, Security, etc. • Call manager • Office in a box SW: • Setup, configuration, management

24. SMB System Partitioning BB Modem WAN PSTN Expansion Capable MAC PHY Y Analog Voice WLAN FXS PSTN HDD Digital Internal Inter-connect Bus Digital • Host Processor: • All sub-system • Control Function Data Video Capture LAN Display Native Port Expansion Port NAS

25. Pwr Mgmt Clocks DDR2 S-Video Out Clocks Opt Flash Pwr Mgmt DSP S-Video In X-port GigE Managed Switch RGB Video In POE RJ11 RJ11 RJ11 RJ11 RJ11 RJ11 RJ45 RJ11 RJ11 RJ11 RJ11 RJ11 RJ11 RJ11 RJ11 RJ11 RJ11 RJ11 RJ11 RJ11 RJ11 RJ45 RJ45 RJ45 RJ45 T1 / E1 Framer DDR2 T1 / E1 Framer DDR2 X-port Codec / SLIC Buffer / FPGA DSP TDM x-port Codec /SLIC Digital Phone I/F DSP x-port Codec /SLIC TDM Buffer / FPGA SAA7105 – S-video Out Clocks Digital Phone I/F Digital Phone I/F TVP5154 – S-Video In Pwr Mgmt Clocks Pwr Mgmt Scalable Architecture Motherboard platform built around host processor requirements on performance, feature, etc. Video support through add-in modules for different feature and port count. Data capability using add-in module to expand connectivity, port count and network support. Voice support using add-in with personality card to fit, analog, digital and PSTN connectivity and port count. Integrated Voice / Video add-module available for common platform support. Personality card to select analog, digital, PSTN voice or video ports.

26. IP Video Enhances Security • Security monitoring is a large growth opportunity • Analog video has archives on tape; difficult to store and harder to search • Digital formats with IP connectivity means that DVR-like technology can be used to capture and store video

27. Intelligent Video Surveillance • Analytics software can be applied to the video stream and issue alerts when an exception is detected • Response can be instantaneous and assured rather than dependent on a guard • Video indexing, • Biometric – face, iris/retinal • Alarm management • Image storage • Plate - number analyses

28. Summary

29. We Live in an Analog World • Our vision is that nearly every device with an IP connection will support high quality voice, video, and graphics • Video processing will be a key part of the application • This speaks to the success we have had as an industry in fielding “mission critical” voice and video networks

30. Today’s VoIP is the Foundation for the Future • Advances in silicon and software have enabled infrastructure chips that can support hundreds of simultaneous calls • In the early days, state of the art silicon could barely support 4 simultaneous calls • Similar advances are occurring in voice and video processors that will drive a revolution in video and graphics applications, both networked and standalone

31. Summary SMB is here to stay! It’s not about cost savings anymore… How do we together transform businesses….? TI’s committed to core technology – Voice, Video, Fax, Modem, Graphics, Security, Authentication, Analog - Power Management…

32. Thank You!