Keyword Research For Web Video Marketing

Keyword Research For Web Video Marketing By Jim Orr

True or False? • Keyword Research is an exact science. • FALSE • Search Engines make it very clear exactly what you need to do to GUARANTEE your content ranks at the very top of their listings • FALSE

TRUE or FALSE? • Doing your Keyword Research correctly will GUARANTEE to put you at the top of the Search Engines each and every time. • FALSE • Doing your Keyword Research is essential in having any kind of success in Web Video Marketing. • TRUE

Mindset of Doing Keyword Research • WHO is your audience • WHERE is your audience • Think like your customer • What is it that they would be looking for on the Internet? • Use Keyword Research to help position yourself in front of your audience

Preliminary Keyword Research • Brain Storming Session • Come up with a list of long tail keywords • First few easy to come up with • Many times these are more like seed keywords • Use Free Keyword Research Tools to help

What are we looking for? • Basic Guidelines to determine long tail keyword phrases • Around 300,000 Indexed pages on a broad search • PPC Ads • No or few videos showing up near the top

Great Brain Storming Tools • Free tools available for doing this • Google Adword Tool • Kwmap • PPC Web Spy • Google Searchology

Google Searchology

So What Am I Doing Wrong? • You find a long tail phrase under 300,000 • Lots of PPC Ads • No Competing Videos • “Why am I seeing no results?”

The Reason is Simple… • These are guidelines not absolute rules • These guidelines only factor “QUANITY” • NOT “QUALITY” of your competition • You are not going to dislodge authority sites from top of the search engines with a single video. • Bottom line is this - If you are serious about your Keyword Research…

Need to Dig Deeper

Need to Research Your Market • Where is your audience • Need to find specific niches of that audience • May even need to find niches within the niches • Micro Niches

Micro Niche • Niche within a niche • Much more target audience. • An audience that knows what it wants and high probability are ready to buy • Very least highly motivated to opt-in to your sales channel

For Example… • Market – Travel Agency • Niche – Mexican Vacation • Micro Niche – Puerto Vallarta Cruise

Best Web Video Marketing Strategy • Create videos that speak to your audience on the micro niche level • Speak on a specific product • Speak on a particular area of your service • Answer a specific question • 10x10x4

Question You May be Asking… • What if I have many different product or services? • Then you make many different videos • What if I only have one video? • Then you need to make more videos • That’s the bottom line!

Question You May be Asking… • How do I know if a micro niche is so small that it is not even worth the time to make a video about? • GREAT QUESTION! • This is where Advanced Keyword Research comes in.

Keyword Research Tools HexaTracker PPCSpyFu MicroNicheFindIt MarketerSamurai

Demo • This is where I would start to demo either Marketer Samurai

Keyword Research For Web Video Marketing