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Discover the power of a culture of philanthropy in fundraising, inspiring loyalty and generosity in donors. Learn how to involve your board effectively in fundraising efforts and create meaningful donor relationships. Remember, people give to people.
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The Culture of Philanthropy Or How I learned to Stop Worrying and Learned to Love Fundraising
Susan Simons MNM, CFRE Simons Consulting Services 505-288-2348 simons73@msn.com
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A Culture of Philanthropy A Culture of Philanthropy should encourage: • Everyone working toward the same mission • Shared commitment to purpose • Interrelated parts • Donor Centric
Donor Centric Fundraising Inspires donors to remain loyal longer and give more generously. It focuses on the things that make fundraising profitable; and it comes from donors themselves. • Receiving prompt and meaningful acknowledgement whenever a gift is made • If possible having the gift assigned to a specific program, project or initiative more narrow in scope than the mission of the not-for-profit; • Receiving a report, in measurable terms, on what was accomplished with the last gift before being asked for another.
Board Involvement • They are one of the faces of the organization • Annual monetary contribution • Cultivate relationships with supporters • Participate in Fundraising
10 Ways To Help Your Board Help Fundraise • Let them know BEFORE they join the Board ALL expectations • Explain how fundraising relates to the mission • Have basic fundraising training at least once a year • Have successful Board members share their experiences • Have handouts at each Board meeting about fundraising to match the “Mission Moment” • Provide information on prospective donors • E-mail, call or write donors just to say thanks • Set up meetings with prospective donor • Host an informal gathering • Recruit in-kind services
Remember…. People Give to People
Association of Fundraising Professionals www.afpnewmexico.afpnet.org www.afpnet.org