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This op-ed piece discusses the importance of environmental education for youth, emphasizing the need for action to address environmental issues. The author presents compelling arguments, examples, and solutions for integrating environmental education into the curriculum. By the end of the piece, readers are encouraged to take steps towards creating a more sustainable future. The tone is catchy, personal, and provoking, aiming to inspire readers to think differently and act upon the message. The op-ed includes researched facts and statistics to support the author's viewpoint without being overly academic or rhetorical. The content follows a structure with a captivating introduction, informative body, and impactful conclusion to engage and motivate the readers.
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WHAT IS AN OP ED? • Opposite editorial page • 800 or fewer words (for us, 400ish) • An opinion piece that presents an informed view on a newsworthy topic
GOAL • You want people to • Behave differently about something • Take a certain action • Think differently
TONE • Catchy • Personal (I) • Provocative (provokes responses) • Clear/direct (not academic) • Controversial • Avoid righteous indignation • Avoid sarcasm
STYLE • 1st person • Includes some research/statistics/facts/knowledge • Avoids many rhetorical questions • Use catchy title, introduction, conclusion • It has a beginning, middle, end • Make it matter to your reader- rile them up, let them know why they should care
CONTENT • Catchy intro • Give some background on the hard-news story that you’re going to give your opinion about • Give your opinion. Back it up with examples, stats, stories, comparions . . . • Give solutions. • Catchy ending
WHAT AN OP ED IS NOT • Not a hard-news story (100-800) which has no opinion) • Not a feature article (400-2000)which gives an insight into a person or a topic with an angle, but not necessarily an opinion) • Not a letter to the editor (200-250: an email or letter in response to an editorial) • Not an editorial (400-1500:written by paper’s editor to represent views of the paper on a news story) • Not a blog (100-1500ish:personal or professional writing about ideas)