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SFHS Marketing Education/ DECA Program Home of the World’s Largest DECA Chapter

SFHS Marketing Education/ DECA Program Home of the World’s Largest DECA Chapter. SFHS Marketing Education Program. Established in 1997 with 27 Marketing students and 11 DECA Members

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SFHS Marketing Education/ DECA Program Home of the World’s Largest DECA Chapter

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  1. SFHS Marketing Education/DECA ProgramHome of the World’s Largest DECA Chapter

  2. SFHS Marketing Education Program • Established in 1997 with 27 Marketing students and 11 DECA Members • Currently havemore than500 Marketing students and was once again named as the World’s Largest DECA chapter in May 2013 with 1,039 members • Program is Industry Certified by the American Marketing Association

  3. Marketing classes lead to marketing opportunities Classes Offered • Marketing Principles • Advanced Marketing • Introduction to Fashion Marketing • Fashion Marketing Sales and Promotion • Sports and Entertainment Marketing • Advanced Sports and Entertainment Marketing • Entrepreneurship: Building a Business • Marketing WBL • *IB Business and Marketing*

  4. Marketing, Sales, and ServicesCareer Pathways Marketing Management Marketing Principles, Advanced Marketing, Entrepreneurship: Building a Business Fashion Marketing Marketing Principles, Introduction to Fashion Marketing, Advanced Fashion Marketing Sports and Entertainment Marketing Marketing Principles, Introduction to Sports and Entertainment Marketing, Advanced Sports and Entertainment Marketing

  5. Marketing Classes Prepare Students for College • On average, 97% of our marketing students attend college. • The vast majority of our advanced marketing students major in marketing in college.

  6. Business Projects Advertising Campaigns & Marketing Research Projects Lance’s Jewelry Cumming Ichiban Steak and Sushi Alpharetta The UPS Store Alpharetta Computer Transitions Inc. Cumming SpekWorx Vision Center Winder Riverside Bank Buckhead Laurel Springs Golf Club Suwanee My Gym Children’s Fitness Center Duluth

  7. Business Projects Completed over 30 projects in the last 3 years Sawnee EMC Cumming AMS Pool Cumming PVR Research Suwannee I.O. Metro Cumming Marco’s Pizza Cumming Yummy Yogurt Cumming Leadership Forsyth Cumming State Farm Cumming North Metro Massage Cumming Carvel Alpharetta Callaway Security Systems Alpharetta McDonald’s Johns Creek

  8. SFHS DECA students assisted GMMG Ad Agency of Washington, DC in developing a state-wide advertising campaign for the Southern Governor’s Association

  9. SFHS DECA students, Jordan Chatelain and Bailey York, recorded two 30 second radio spots to promote CollegeBoard.com. The commercials aired on 94.9fm.

  10. Marketing students design ads for The Avenue and are awarded scholarships

  11. Marketing students are mentored by representatives from Infinitee Advertising Agency in Atlanta

  12. Students designed a social media marketing campaign for The Avenue & Cousins Properties The campaign was used at all Avenue locations in Georgia and Tennessee

  13. EntrepreneurshipStudents manage DECA’s school store, The Bird Cage

  14. Sports and Entertainment Marketing Advertising Project for Atlanta Motor Speedway DECA Night With the Atlanta Hawks

  15. Sports Marketing students conducted marketing research and designed a sports show which aired on ESPN in October 2010

  16. Fashion Marketing Former SFHS Fashion Student Designs for Barbie Produce the Prom Fashion Show

  17. Marketing WBL • Juniors and Seniors explore career interests in the field of marketing. • Student job titlesrange from customer service representatives, sales associates, and assistant managers, to marketing assistants and more. • Marketing Assistant, K.C. Love, designed advertisements for new products offered by River’s Edge Pharmaceuticals in Suwanee. His employer awarded him a $20,000 scholarship.

  18. Marketing WBLMarketing student, Karlee Smith, completed her WBL experience at Vanity Fair. She studied fashion marketing in college and currently markets the PINKline at the Victoria’s Secret corporate headquarters in Ohio

  19. Scholarships • In the past 5 years, marketing students have received a total of 35 scholarships (half of a million dollars) solely based upon projects that they completed in their Marketing classes and in DECA • The Avenue Forsyth business scholarships • E-Step Entrepreneurial Business Plan scholarships • DECA Scholarships • Marketing Internship Scholarships-$20,000 • The Art Institute Scholarships-$80,000 • SCORE Business Plan Scholarships

  20. DECA *SFHS DECA is the largest DECA chapter in the world* “An Association of Marketing Students” DECA is a co-curricular organization designed for students who are interested in careers in marketing, management, and entrepreneurship.

  21. DECA Competition SFHS had 91 winners at the 2013 state competition who will advance to compete at the upcoming International DECA Competition in California 2013 Competition stats 80% SFHS International competitors-Top 20%

  22. SFHS 1st Place International DECA winners

  23. Marketing Instructors/DECA Advisors Debra Moore • Marketing Principles, Advanced Marketing, Entrepreneurship, Marketing WBL Nancy Ruff • Marketing Principles, Fashion Marketing, Fashion Marketing Sales and Promotion, IB Business and Management Katie Pniewski • Marketing Principles, Sports and Entertainment Marketing, Advanced Sports and Entertainment Marketing Seth Hutchinson -Marketing Principles, Sports and Entertainment Marketing

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