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Mobile Innovation In A Connected Age 连接时代 智慧创新

Mobile Innovation In A Connected Age 连接时代 智慧创新. Speaker : Sophia Ong Planning & Implementation GM Online Media Group, Tencent. Panelist : Howard Smith Managing Director Clarity China. Riaad v.d . Merwe Creative Director AKQA. August 14 th 2014. 重新 思考 移动营销.

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Mobile Innovation In A Connected Age 连接时代 智慧创新

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  1. Mobile Innovation In A Connected Age连接时代 智慧创新 Speaker : Sophia Ong Planning & Implementation GM Online Media Group, Tencent Panelist : Howard Smith Managing Director Clarity China Riaad v.d. Merwe Creative Director AKQA August 14th 2014

  2. 重新思考移动营销 4 Keywords in a connected age Brand Service Provider Persuader Creative Rethink MobileMarketing Personalization Integration Media Revenue Channel Touch Points Format Scenarios Interaction

  3. 品牌角色转变，从供应产品到营造消费生态 Brands shifting from products to ecosystem provider

  4. 以消费者为中心，创造近在咫尺的个性化体验 With consumers in mind, create personalized experiences

  5. 媒体策略转变，关注用户的购买决策流程 Shifting strategy to unlock new sales channels 3 388 Sales 1,751 Deposits Mins 6,677 Leads

  6. 互动形式转变，场景化渗透成为必然趋势 Design interactions based upon different scenarios 恭喜获得伊利红包 Shake to turn around

  7. 连接时代的营销创新 Brand Service Provider Persuader User Experience Creative Personalization Integration Co-creation Marketing Innovation In A Connected Age Media Touch Points Revenue Channel Enabling Channels Format Interaction Scenarios Adopt to behavior

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