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MAGAZINESCANADA.CA

CONSUMER PACKAGED GOODS. No medium reaches women or principal grocery shoppers like magazines. Magazine readers shop in the right channels and actively take a variety of actions, in big numbers, after seeing magazine ads, proving ad engagement and significant purchase. .

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MAGAZINESCANADA.CA

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  1. CONSUMER PACKAGED GOODS No medium reaches women or principal grocery shoppers like magazines. Magazine readers shop in the right channels andactively take a variety of actions, in big numbers, after seeing magazine ads, proving ad engagement and significant purchase. Magazines reach women and principal grocery shoppers (PGS) Women PGS Source: PMB, Fall 2013: A18+, Heaviest quintiles (1 & 2) Source: PMB, Fall 2013: A18+, Heaviest quintiles (1 & 2) Magazines readers take action after seeing a CPG ad Net Impact Actions Magazine readers shop at several different CPG channels Net Reference Actions Net Purchase Actions Source: PMB, Fall 2013: A18+, Heaviest quintiles (1 & 2) Source: StarchMetrix Canada – CPG,April 2012 to March 2013 * Actions based on respondents who noted ads Magazines play a critical role in driving “Purchase Actions” Source: StarchMetrix Canada – CPG, April 2012 to March 2013 * Actions based on respondents who noted ads MAGAZINESCANADA.CA
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