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MAGAZINESCANADA.CA

DRUGS and REMEDIES. Magazine media readers regularly visit drug stores. They use a wide variety of drug and remedy products. Plus, magazine readers actively take action after seeing d rug/remedy ads: 62% take at least one action while 32% take purchase actions.

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MAGAZINESCANADA.CA

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  1. DRUGS and REMEDIES Magazine media readers regularly visit drug stores. They use a wide variety of drug and remedy products. Plus, magazinereadersactively take action after seeing drug/remedy ads: 62% take at least one action while 32% take purchase actions. Magazine readers visit drug stores regularly Magazine readers use a wide array of drug & remedy products Source: PMB, Fall 2013: A18+, Heaviest quintiles (1 & 2) MAGAZINESCANADA.CA Source: PMB, Fall 2013: A18+, Heaviest quintiles (1 & 2)

  2. DRUGS and REMEDIES 28% net Impact Actions(% positively impacted by the ad or recommended the product) 27% net Reference Actions (% actively seeking more info about the advertised product) 32% net Purchase Actions (% purchased or considering purchase of the advertised product) 62% of Magazines readers take action after seeing a drug/remedy ad Magazine media make the connection with drug & remedy purchasers. Source: StarchMetrix Canada – Drug & Remedies Category,April 2012 to March 2013. * Actions based on respondents who noted ads

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