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MAGAZINESCANADA.CA

HOME IMPROVEMENT/RENOVATION. TRANSLATION.

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MAGAZINESCANADA.CA

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  1. HOME IMPROVEMENT/RENOVATION TRANSLATION Magazines reach those who spend $10,000+ on home improvementsAmong adults 18+, magazines reach 668,000 consumers who spent $10,000+ in the past 2 years on home improvements, more than any other measured medium. Magazines and web are a strong media combination. 3-D Multi-Media Quintiles(000’s reached) Source: PMB, Fall 2013: A18+, Media imperatives.Spent $10,000+ on home improvements in the past 2 years Magazine readers are big spenders on home improvement/reno projects Magazine readers are strong home improvement/reno candidates Source: PMB, Fall 2013: A18+, Heaviest quintiles (1 & 2) Source: PMB, Fall 2013: A18+, Heaviest quintiles (1 & 2) MAGAZINESCANADA.CA

  2. HOME IMPROVEMENT/RENOVATION 29% net Impact Actions(% positively impacted by the ad or recommended the product) 26% net Reference Actions (% actively seeking more info about the advertised product) 27% net Purchase Actions (% purchased or considering purchase of the advertised product) Magazine readers are morelikely to own a second home or cottage, making them keyprospectsfor home renovationand improvement spending.They add additions on theirhomes, remodel, decorate andaccessorize. They spend morethan average on renovations, andthey take actions after seeing adsinmagazines: 59% of magazinereaders take at least one actionwhile 27% take purchase actions. 59% of Magazine readers take action after seeing a home improvement ad Magazine media make the connection with home renovators. Source: StarchMetrix Canada – Home Improvement & Renovation Category,April 2012 to March 2013. * Actions based on respondents who noted ads Includes home furnishings & accessories, household appliances & equipment, electronics, building materials, fixtures & equipment. MAGAZINESCANADA.CA

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