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NEWER SPA MARKETS RUSSIA EASTERN EUROPE SCANDINAVIA SOUTH AFRICA

NEWER SPA MARKETS RUSSIA EASTERN EUROPE SCANDINAVIA SOUTH AFRICA. Agenda. Introduction of the panel Compare statistics and general info Russia exclusive presentation by Nina Tsymbal Questions to the panel & contributors Open up to the floor and questions. Panel.

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NEWER SPA MARKETS RUSSIA EASTERN EUROPE SCANDINAVIA SOUTH AFRICA

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  1. NEWER SPA MARKETS RUSSIA EASTERN EUROPE SCANDINAVIA SOUTH AFRICA

  2. Agenda • Introduction of the panel • Compare statistics and general info • Russia exclusive presentation by Nina Tsymbal • Questions to the panel & contributors • Open up to the floor and questions

  3. Panel • Welf Ebeling, Executive VP & COO, the Leading Hotels of the World, New York • Kerstin Florian, President, Kerstin Florian International, United States/Sweden • Geraldine Mitton, Corporate Director of Spa, San Aquam Holdings, South Africa • Stanimir Stankov, Chairman, National Association for Spa & Wellness Tourism, Bulgaria • Nina Tsymbal, Spa Consultant, Russia

  4. Russia - Strengths • Rich health maintenance traditions and a strong medical and kururtology science • Huge investment resources and thousands outdated health resort establishments waiting for redevelopment • Growing interest of clients in spas and healthy life style and a very young business • Wealth of medical specialists with excellent basic qualifications

  5. Russia - Weaknesses • Low percentage of the population with enough purchasing power • High prices for spa services • Almost 100% import of equipment and cosmetic products • Absence of standards and regulation for spa industry

  6. Eastern Europe • Nature and its variability • Richness of mineral springs and natural resources • Huge acceptance and interest in spas and cures • A growing tourist destination

  7. Eastern Europe • Lack of qualified personnel • Lack of lucidity of the Spa terms & lack of regulated Spa standards • Insufficient utilization of full variety of natural resources like rose oil, lavender and others for manufacturing of Spa consumables

  8. Scandinavia - Strengths • The nature and the freedom to move around • Scandinavian manpower is thought after,  good work ethics • High quality of education, competent therapists • Scandinavian design

  9. Scandinavia - Weaknesses • Employment very expensive in Scandinavia, 50% social charges on top of the salary • Low disposable income - income tax is high • Little trust in complimentary medicine from the government

  10. South Africa- Strengths • Unique African therapies, Safari and Bush spas, African products • Great climate provides outdoor activities, mountains, game reserves, golf estates, lifestyle communities, beaches. Stunning scenery. • Development of ECO  spas • Well trained English speaking therapists • Currency exchange rate makes travel and spa visits very affordable • Affordable and expert medical care and cosmetic surgery

  11. South Africa- Weaknesses • Shortage of staff as many new qualified therapists take off overseas, and on to cruise ships • Shortage of spa management • Many spas have been constructed/added on to existing facilities without the expertise of a  spa consultant • No thalasso spas in spite of pristine beaches and a vast coastline

  12. RussiaNina Tsymbal

  13. History • Slavic health traditions • European curative model (18-19th century) • Soviet wellness system - government funding - prevention/rehabilitation - sanatorium/profilactorium

  14. Current • Young industry • Spa categories • Spa guests • Huge opportunities

  15. National spa treasures • Russian bath (banya) • Curative methods: • massage • Phytotherapy, apitherapy • wraps • water treatments • Natural ingredients

  16. In 5 years... Some experts predict that the number of spas in Russia will increase by 250-300% in the near future. If there is established a mutual relationship between the state, investors and spa professionals, Russia has a great chance to become one of most developed spa countries in the world.

  17. Growth of interest in spa industry from the state and big corporations • Increase in awareness of spa philosophy in general public • Introduction of all necessary regulations for spa industry • Development of spa objects affordable for middle class clients • Redevelopment of outdated spring resorts and sanatoriums at prime curative locations • Increase in number of spa hotels • Construction of large multifunctional spa/wellness centres • Creation of educational system for the industry specialists • Creation of a strong professional association • Civilized competition

  18. My special thanks to Russian spa experts Elena Bogacheva, Andrey Syrchenko, Grigory Chernenko, Gleb Barashkov, Mikhael Kochiashvili who generously shared with me their knowledge. THANK YOU СПАСИБО (“spasibo”)

  19. Panel • Welf Ebeling, Executive VP & COO, the Leading Hotels of the World, New York • Kerstin Florian, President, Kerstin Florian International, United States/Sweden • Geraldine Mitton, Corporate Director of Spa, San Aquam Holdings, South Africa • Stanimir Stankov, Chairman, National Association for Spa & Wellness Tourism, Bulgaria • Nina Tsymbal, Spa Consultant, Russia

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