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Monetization & KPIs of Real Money Gaming and Social Casino Gaming

Monetization & KPIs of Real Money Gaming and Social Casino Gaming. Matthew Cullen – President, RocketPlay Mike Reaves – CEO, Cashbet. Number of Players Social vs. Real Money Gaming. 40 – 60 million online gamblers, worldwide. 800 million+ social gamers, worldwide, MONTHLY!.

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Monetization & KPIs of Real Money Gaming and Social Casino Gaming

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  1. Monetization & KPIs of Real Money Gaming and Social Casino Gaming Matthew Cullen – President, RocketPlay Mike Reaves – CEO, Cashbet

  2. Number of PlayersSocial vs. Real Money Gaming 40 – 60 million online gamblers, worldwide 800 million+ social gamers, worldwide, MONTHLY!

  3. Acquisition CostsSocial vs. Real Money Gaming • Social Gaming • On avg. $1-$7 and rising • Facebook, mobile ad networks, incent/non incent • Real Money Gaming • ~$250-400, mature market • Affiliate networks • SEM in regulated markets

  4. Life Time ValueSocial vs. Real Money Gaming 2012 LTV

  5. RevenuesSocial vs. Real Money Gaming 2012 Revenues

  6. Monetization of Social Casino Gaming • In App Purchases (IAP) • currency, chips • Virtual Goods • cigars, cocktails, virtual items/gifts • Return to player (RTP) • sets the economy • Offers • incentivized, non-incentivized • Ad sponsorships

  7. Monetization of Real Money Gaming • Rake (mainly poker, bingo, etc.) • House Edge (Return to Player (RTP) • Theoretical win • Actual win • Handle • Drop • Hold

  8. KPIs of Social Casino Gaming • Cost per install (CPI) • Daily/Monthly active user (DAU, MAU) • Retention (D1, D7, D30) • Engagement • Average revenue per daily active user (ARPDAU) • Average revenue per active user (ARPU) • Return to Player (RTP) • Lifetime value (LTV)

  9. KPIs of Real Money Gaming • Cost per acquisition – CPA (depositing player) • Wagers per hour (spins, hands, bets, etc.) • Length of play • Average bet • Lifetime value (LTV)

  10. Questions Thank You! matthew.c@rocketplay.com mreaves@cashbet.com

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