Can telemarketing be integrated with social media marketing?

1. Can telemarketing be integrated with social media marketing? Social media and telemarketing are often considered to be at the opposite ends of the marketing spectrum but in reality, social media can act as a powerful tool for any telemarketing campaign. Many business owners add telemarketing to social media for better marketing results. Some industry experts recommend companies to use a landing page or micro-site for drawing in their target social media traffic. When the element of telemarketing is added to this strategy, it gives bigger and better results. This is important because potential prospects need a place to go and look for the information related to the target message that is being pushed out to them through telemarketing and social media. When integrated in the right manner, starting a social media marketing plan with telemarketing can prove to be extremely beneficial for businesses. The right balance of social and phone can put businesses right in the middle of the sales cycle. Social media integration can help in taking the “cold” out of cold calling. Before we get into the reason why the integration is necessary, let us first understand how social media and telemarketing benefit a business.

2. Social Media Channels Social media presence has become important for businesses in today’s technologically advanced world. By having a strong web presence, companies get to find prospective clients, introduce themselves, connect with them and engage them through regular updates and discussion groups. Through active sharing of useful content and active discussion over industry issues, businesses get a chance to become more visible. They get to establish themselves as industry leaders in a slow yet steady manner. If a business is making consistent and valuable social media marketing efforts, it will gain trust and credibility in the market. Also, by following and engaging in conversations with prospects in forums and online groups, companies can capture their business preferences and needs. Telemarketing Telemarketing doesn’t give businesses the opportunity to reach masses like how social media marketing does but it has a lot to offer because it allows direct contact with prospects with an immediate outcome. Telemarketing strategies help companies reach prospects faster and get a quicker response. In a business to business scenario,

3. it also increases the chances of getting the business message to the decision makers. With a personal and more direct approach, it becomes easier to generate a deeper interest in the products and services of the company and eventually generate more ROI. Why the integration is necessary? As a business owner, if you want social media marketing to generate more sales leads for you, then you will need another marketing tool to assist. This is because social media alone cannot bring you leads. This is where telemarketing comes into the picture. Telemarketing can help you get in touch with prospects and covert them into customers. By combining these two powerful methods, your company can engage customers in a better manner, empower employees and also improve overall services. To make telemarketing calls more effective, it is important to learn more about the prospects, their likes, dislikes, what they do and so on. This is where social media makes its entry. Through social media channels, not only your customers get to informally learn more about your business but you will also get to learn more about your prospects. As the prospects become more informed about your business, it will become easier to balance the casualness of personal chit chat with telemarketing

4. strategies. This will help in creating a formal relation by talking strictly about business with the prospects. This means, you can build a foundation for telemarketing calls with social media and then close the deal with the best of telemarketing strategies. Social media and telemarketing are two powerful methods of getting to know your customers. They offer a huge potential on their own. However, their true strength comes into picture when they are united as part of the marketing strategy. Online platforms such as Facebook, Twitter and Instagram can create strong awareness about your brand among a wide community of users. But it is through telemarketing and the direct and personal approach that you can actually secure business deals. Cold calls have a bad reputation but these calls can be warmed up if you have done some research about your prospective client through social media and other channels and if your business has had an online interaction with them prior the direct approach. Since prospects are already familiar with your brand and your business, it will generate a successful outcome when telemarketers make a call. You will have established that the prospect is in need of the product or service you have on offer and that they are interested in your brand. Knowing all these details will make the telemarketers more confident as they

5. have found a common ground for initiating conversations. Hiring one of the Reliable telemarketing Agencies Some businesses prefer to have an in-house team for telemarketing whereas some companies hire telemarketing agencies for this task. Outsourcing this service to a third party helps them save time as well as money. Since running an in-house team for social media marketing and telemarketing requires investment, they choose to let a third party handle this task. If you also wish to hire a service provider for telemarketing, then make sure that you are doing some research and choosing the best. It is recommended to shortlist at least two to three agencies and compare their charges and portfolio to make a final decision. Outsourcing not only helps save money but also frees up time that can be utilised for other business related functions. Having a reliable telemarketing agency on board is very important if you want successful integration of social media and telemarketing. Only a team of experts will be able to achieve this. A good team won’t let you drown in the sea of competitors. They will ensure that social media activities are in sync with telemarketing strategies so that your business gets an edge.