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Plus-Size Profits and Fatshion Blogs: Is Fatshion Progressive and Inclusive?

Plus-Size Profits and Fatshion Blogs: Is Fatshion Progressive and Inclusive?. Cynthia Le. 1. What is the plus-size market?. Plus-size sales = 17% of all women's apparel sales Retailers have branched out to offer plus-size clothing Consumers demand(ed) more choices

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Plus-Size Profits and Fatshion Blogs: Is Fatshion Progressive and Inclusive?

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  1. Plus-Size Profits and Fatshion Blogs: Is Fatshion Progressive and Inclusive? Cynthia Le 1

  2. What is the plus-size market? • Plus-size sales = 17% of all women's apparel sales • Retailers have branched out to offer plus-size clothing • Consumers demand(ed) more choices • What comes out of this move? - fat stigma - beauty standards - tokenism 2

  3. Fatshion Blogs History of Fatshion Blogging • activist and intersectional origins mainstream consumerism Self-proclaimed fatshion blogs • focus on women of color 3

  4. Conclusion Fatshion blogs resist and challenge: • fat stigma • normative beauty standards • market choices Growth of plus-size consumerism: • corporate profit from fat acceptance • systems of power still intact 4

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