WELCOME

1. WELCOME JEDCO Johnston Development Forum March 31, 2005 Goal of the Forum: To inform developers/builders of current issues and projects that have an impact on development opportunities in and around the City of Johnston.

2. 4:30 – 4:40pm Welcome Dallas Patterson, President of JEDCO Brian Laurenzo, Mayor of Johnston 4:40 – 5:00pm Development Opportunities in Johnston Jim Sanders, Johnston City Administrator 5:00 – 5:20pm Keynote Speaker Jeff Rossate, Iowa Department of Economic Development 5:20 – 5:30pm Polk County Comprehensive Plan Update Jim Elza, Polk County Planning Director 5:30 – 5:45pm Closing Comments Phil Dunshee, JEDCO Executive Director 5:45 – 6:30pm Reception and Networking Agenda

3. Welcome: Dallas Patterson, President of JEDCO; Brian Laurenzo, Mayor of Johnston JEDCO Johnston Development Forum

4. JEDCO Johnston Development Forum Development Opportunities in Johnston: Jim Sanders, City Administrator City of Johnston

5. Latest Statistics Regarding Growth in Johnston

6. Far North Northwest Future Growth of Johnston, Beyond the Current Boundaries

7. Mixed Use Center Along Merle Hay Road

8. Central Basin Study

9. Residential Development Opportunities

10. Commercial Development

11. Public Improvement Plans

12. Phase II Municipal Separate Storm Sewer System (MS4) Permits • Program (permit) elements: • Public Education and Outreach • Public Participation/Involvement • Illicit Discharge Detection and Elimination • Construction Site Runoff Control • Post Construction Runoff Control • Pollution Prevention/Good Housekeeping

13. Phase II Cities and University locations in Iowa (MS4 permits)

14. Keynote Speaker: Jeff Rossate, Iowa Department of Economic Development JEDCO Johnston Development Forum

15. Attracting and Maintaining Businesses Iowa Department of Economic Development

16. Starting Point…. • 70-80% of all economic growth comes locally • Have a strong existing industry philosophy • Six “P’s” are a must • Attraction of new firms will diversify an economy • Expansion of existing firms will solidify an economy • Balance of each is required • Public-Private Partnerships result in the best opportunities

17. Iowa Dept. of Economic Development • Focused on expanding existing industry • Attraction and support of new investments in Iowa • Success has come due to many factors • Staff • Programs • Partners • Communities • Economy

18. Iowa Successes • In the 21 months since the original Iowa Values Fund has been in existence: • 242 companies have received assistance through IDED • Those projects have taken place in 77 counties • Will result in $2.5 billion in capital investment • Creation or Retention of 16,284 jobs at an average starting salary of $37,500 • 70% of the companies have less than 100 employees • 67% are existing or start-up companies • 80 are new to Iowa

19. How does a firm choose a location? • Market opportunities drive location decisions • Cost reductions force location decisions • Very few business location decisions are driven by non-economic reasons (individual decisions are driven by non-economic reasons) • Geographically variable operating/access parameters drive most economic factors in specific site locations.

20. Screening least specific market access transportation labor market costs sites most specific top 3-5candidates Location Decision Process When most Economic Development officials are contacted! Strategy Due diligence Negotiations Implementation drill-down process communicate project to appropriate state and community representatives translate goals, objectives and critical success factors into screening criteria compare operating costs and operating conditions determine candidates for further analysis

21. Drivers and Factors • Costs are the key factor for the majority of projects • some companies screen strictly on costs to narrow the field • often very focused on costs early in the engagement, but may lower the bar once trade-offs are understood • a threshold screen • “…eliminate all areas with wages over 10% above the regional/national averages” • Performance-based solutions are key for some talent and market driven projects • screen almost entirely on non-cost, operational factors such availability of technical talent, access to a specific customer, etc.

22. Location Decisions • the site selection process is… • a difficult and often infrequent decision for most companies • emotionally charged and politically sensitive • ..and very often quite confidential • time sensitive • phased, and generally disciplined and methodical, • though can evolve and change quickly • driven by variable costs and performance

23. Location Decisions • economic and globalization trends are… • creating intense pressure to reduce costs • forcing consolidation and rationalization of assets • forcing a re-focus on long-term operating costs • chasing labor intense operations to low cost labor countries • increasing the need for highly skilled technical workers • creating deep technology clusters • creating deeper relationships with universities, research institutes, and training providers (and their facilitators)

24. How does this affect Johnston? • The metro area continues to see development and growth • New prospects to IDED are shared with the Greater Des Moines Partnership ---this is your conduit. • We will assist with any available and applicable programs the legislature provides, assuming the client qualifies… • Depends on what Johnston wants to become long term • Are your available properties for business development listed on the Location One Information System (LOIS)? • Are you visiting the HQ of existing industry? • Balanced approaches for existing and new firms will ultimately bring the greatest success to communities

25. Polk County Comprehensive Plan Update: Jim Elza, Polk County Planning Director JEDCO Johnston Development Forum

26. Polk County Comprehensive Plan Background Information

27. Planning Areas

28. Background Study • Natural Resources • Infrastructure • Development Patterns • Demographics

29. Vegetation - Land Cover

30. Hydrology - Flood Zones and Watershed Boundaries

31. Background Study • Natural Resources • Infrastructure • Development Patterns • Demographics

32. Water Service Areas

33. Wastewater Treatment • WRA Facility Plan Update • Ankeny, Altoona and Bondurant to connect to regional system • “Expansion projects” - • Four Mile Interceptor improvements, extension • Little Four Mile Interceptor extension • Mud Creek Interceptor and Little Four Mile Interceptor – South Branch • Local projects: Saylor Creek Sewer • Water, sewer, land use relationships

34. Parks, Trails, Open Space

35. Background Study • Natural Resources • Infrastructure • Development Patterns • Demographics

36. BuildingLocations

37. Housing • 166,010 housing units (2003) • 6% increase since 2000 • 22% since 1990 • 90% within municipalities (2000)

38. Background Study • Natural Resources • Infrastructure • Development Patterns • Demographics

39. Demographics Comparative Population Change in Polk County, 1970-2003

40. Polk County Comprehensive Plan All this and more, on CD or hard copy, for you to master . . .

41. Closing Comments: Phil Dunshee, JEDCO Executive Director JEDCO Johnston Development Forum

42. Grow Johnston! March 31, 2005

43. Grow Johnston! • Communication • Marketing • Relationship Building • Advocacy and Representation • Long-Term Planning-Vision JEDCO 2005 Activities

44. Grow Johnston! • Communication • www.growjohnston.com • Grow Johnston Newsletter • Chamber of Commerce Collaboration • Johnston Professional Center Office • 5408 NW 88th Street, Suite 120 JEDCO 2005 Activities

45. Grow Johnston! • Marketing • Joint Trade Show Exhibit • City of Johnston, Johnston Chamber of Commerce • Location One Information System • Development Guide and Maps • Targeted Direct Marketing Plan • Building on the “Johnston” Brand JEDCO 2005 Activities

46. Grow Johnston! • Relationship Building • Grimes, Polk City, Urbandale • 141/Saylorville Corridor • Network of Johnston Professionals and Decision Makers JEDCO 2005 Activities

47. Grow Johnston! • Advocacy and Representation • Project Management Resource and Facilitation • The Johnston Development Message • Professional Organizations • Iowa Biotechnology Association • Software and Information Technology of Iowa • Key Partners • IDED, Polk County, Greater Des Moines Partnership JEDCO 2005 Activities

48. Grow Johnston! • Long-Term Planning-Vision • Strategic Economic Development Plan • Economic Development Survey • http://www.growjohnston.com/JEDCOSurvey3-15-05.htm • Economic Development Focus Group JEDCO 2005 Activities

49. Grow Johnston! Phil Dunshee Johnston Economic Development Corporation Johnston Chamber of Commerce 5408 NW 88th Street, Suite 120 Johnston, IA  50131 (515) 276-9064 (515) 309-0144 FAX pdunshee@growjohnston.com

50. Grow Johnston! THANK YOU!