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C.A.R. 2013-2015 Strategic Planning

C.A.R. 2013-2015 Strategic Planning. Presented by Joel Singer September 2012. CAR’s Strategic Planning Approach. Zero-based Objective-Focused Actual Resource Allocation. C.A.R. CALMLS. Scholarship Foundation. Education Foundation. Housing Affordability Fund. CREPAC. IMPAC. CREPAC

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C.A.R. 2013-2015 Strategic Planning

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  1. C.A.R. 2013-2015 Strategic Planning

    Presented by Joel Singer September 2012
  2. CAR’s Strategic Planning Approach Zero-based Objective-Focused Actual Resource Allocation
  3. C.A.R. CALMLS Scholarship Foundation Education Foundation Housing Affordability Fund CREPAC IMPAC CREPAC Federal CREIEC REBS SAREC NHD REBOS 50% zipLogix 64.4% REBT, LLC RERS 100% REBT, Inc. 100% REMT 100% Organizational Chart Merged with REBS in 2011 Merged with zipLogix in 2007 ESTABLISHED IN 1997 ESTABLISHED IN 2009 ACQUIRED IN 2008 ESTABLISHED IN 2007 ACQUIRED IN 2002 ACQUIRED IN 2003 ESTABLISHED IN 2002 ESTABLISHED IN 2005 DISSOLVED IN 2010 SOLD IN 2005 SOLD IN 2010 SOLD IN 2006 PRIOR TO 1995 ACQUIRED IN 1999 ESTABLISHED IN 1996 X X X X X X X
  4. C.A.R. Scholarship Foundation Education Foundation Housing Affordability Fund CREPAC IMPAC CREPAC Federal CREIEC REBS Current Organizational Chart California Holding Co. Inc REBT, Inc 100% zipLogix, LLC 64.4%
  5. 2012 Projections and Long- Range History
  6. 2012 Revised Projection * Investment income included. * No REBS transfer
  7. C.A.R. & SubsidiariesCombined Revenue $ Millions 49 41 36 36 14
  8. 2012 Projection for Profit Entities REBS. Revenue $3.8million Net Surplus $243,700 zipLogix (64.4%) Revenue $6.3 million Net Surplus $1.5 million REBT, Inc. Revenue $354,200 Net Surplus $307,200 Before Transfer
  9. REBS & Subsidiaries Combined Revenue $ Millions 10.9 11.1 10.5 10.1 5.5
  10. REBS & Subsidiaries Combined Net Income $ Thousands 54 1,587 1,523 1,541 1,045 489 360 244 (177) (351) (1,081) 1996 2000 2010 2011 2012 P
  11. REBS Transfer to C.A.R.($ Million) 3.5 3.5 2.0 1.9 2.0 2.0 1.8 1.7 1.5 1.5 1.5 1.4 1.1 1.0 1.0 1.0 .7 0.0 Total Dividend Transfer to CAR 1996 to 2011- $27.6 Million. No REBS transfer in 2012
  12. REBS Inc. and SubsidiariesProjected Cash Balance – December 31, 2012 Million
  13. zipLogix Initial investment $398,000 Total dividend $ 8.5 million excluding tax distribution since inception Total dividend and tax distributed to REBS $14.6 million since inception Current equity 10 million (C.A.R. Portion $6.5 million)
  14. 2013 Budget Analysis Revenue Expenditures Membership
  15. 2013 Budget vs. 2012 Projection *Note: 2012 projection includes the proposed augmentations and no REBS transfer
  16. 2013 Core Program Budget Expenditures vs. 2012 Projected Expenditures by percentage 2013 Core Program Budget Expenditures 2012 Projected Expenditures
  17. 10 Largest Core Program Expenditures in 2013 & 2012
  18. Number of Budgeted Staff Positions Number of Staff In 2012 added four Field Representatives, one Membership and one Sales Rep. In 2013 eliminated one Field Representative, one Political Analyst and one Contact Center; two new staff added for new programs
  19. Member-to-Staff Ratio
  20. California Association of REALTORS ® Dues Per Member & Total DuesCollected $ Millions 115 115 115 115 115 115 115 115 115 115 115 115 90
  21. Dues Per Member(Current Dollars vs. Inflation-Adjusted Dollars) (Base Year = 1990) 1995 IAF + $10 2000 PAF + $10 2011 RAA + $49 In 2013 the member benefit provided per member is $187 vs$115actual dues
  22. Membership Dues Reduction in 1995 The Membership Dues was reduced in 1995 from $77 to $64 Same year the Issue Action Fund (IAF) $10 was implemented
  23. Political Assessment included in Membership Dues In 1995 Issues Action Fund (IAF) $10 In 2000 Political Action Fund ( PAF) $10 In 2011 Realtor Action Assessment (RAA) $49
  24. Dues Revenue as Share of C.A.R. & Subsidiaries Total Revenue Revenue Percentage
  25. Member Benefit Dollars Provided In 2013 the member benefit provided per member is $187 vs. $115 actual membership dues
  26. New Member Services Added Last 10 years Field Program Housing Affordability Legal Hotline Expansion Strategic Defense Communication Video Content Statewide Ombudsman Young Professionals Network Local Candidate and Campaign Field C.A.R. Electoral Services Forms Advisor/Tutor ZipForms ® Digital Ink ZipVault ePUBS C.A.R. Online Redesign Consumer Advertising Campaign Customer Contact Center
  27. REALTOR® Advertising Media: Radio Television Online Video Social Media Core Program Cost $2,007,500
  28. Membership Comparison 6 years 9 years 3 years 9 Years 7 years 7 years Cycle 1: 1980 148,346 (peak) to 1983 102,655 (trough). -30.8% Cycle 2: 1990 146,025 (peak) to 1997 90,500 (trough). -38.0% Cycle 3: 2006 211,254 (peak) to
  29. Liquid Reserves
  30. 2013 Proposed Core Budget Summary
  31. 2013 New Programs SummaryApproved by SPF Committee
  32. 2013 New Programs SummaryNot Approved by SPF Committee
  33. 2013 New Programs (One-time Impact) Homeownership Matters/IDA Program Real Estate Research Symposium Trends Database Upgrade REALTOR® S.W.A.T. Market Opportunity Conferences Strategies for Thought Leadership Conference Enhanced Local Association Services
  34. 2013 New Programs (Ongoing Impact) MLS-Connect CE Credit Thought Leadership Initiative Enhanced Survey Research Initiative Lender Ombudsman Financing Resource for REALTORS® Industry & Broker Relations Program Property Management & Investment Section Statewide Ombudsman Program Local Association Mobile App Champion of Home Heroes REALTOR® Rating 360 (Peer-to-Peer) Pilot Program Microtargeting Strategies Local AOR Incentive Program
  35. Programs Funded by REALTOR® Action Assessment (RAA) REALTOR® Action Fund: Fundraising Program $524,500 CREPAC Local Candidate Field Program $375,300 REALTOR ® Receptions $197,100 C.A.R. Electoral Services $39,500 Federal Governmental Relations $25,100 for Officers travel to lobbying trip Communications $20,000 for design of membership value campaign materials Total Funded by RAA - $1,181,500
  36. Worst Case Dues Adequacy Scenario$ (Thousand)
  37. Worst-Case ScenarioReserves
  38. Political Action Committees CREPAC CREPAC Federal IMPAC CREIEC
  39. Membership Dues and Assessments Membership Dues $184 Support Programs $69 (37.5%) $115 (62.5%) Support Political Activities
  40. Percentage of MembersMaking RAF Contributions
  41. Membership Dues Assessments & Voluntary Contributions C.A.R. Membership Dues Voluntary Contribution Voluntary Contribution C.A.R. Member Dues $184 REALTOR® Action Fund (RAF) $1 to $5,000 Housing Affordability Fund (HAF) $10 and up C.A.R. Dues $115 RAA $49 IAF $10 PAF $10
  42. Political Activities Fund Political Activities Fund (PAF) $10 IMPAC- State Matching 5% of RAF IMPAC-Local Matching 10% of RAF Remaining Balance Political Activities Fund support
  43. Issues Action Fund Issues Action Fund (IAF) $10 IMPAC/CREPAC/LCRC Program Cost Remaining Balance Allocate 30% to Local IMPAC Allocate 70% to State IMPAC
  44. REALTOR® Action Assessment REALTOR® Action Assessment (RAA) $49 Program funded by RAA CREIEC 25% CREPAC 45% LCRC 30%
  45. REALTOR® Action Fund Personal Contribution REALTOR® Action Fund (RAF) $1 to $5,000 RAF $1 to $200 RAF Personal $201 to $5,000 to CREPAC/FED LCRC 30% $1 to $200 Personal CREPAC Federal 70% $1 to $200
  46. REALTOR® Action Fund Corporate Contribution REALTOR® Action Fund (RAF) $1 to $5,000 RAF $1 to $200 RAF Corporate $201 to $5,000 to CREIEC LCRC 30% $1 to $200 Corporate CREIEC 70% $1 to $200
  47. 2012 REALTOR® ACTION Assessment Allocation Based on 2012 Budget RAA ($49) $7,358,000 Program Costs $1,384,713 30% of RAA after program costs 70% of RAA after program costs IMPAC Local $806,394 LCRC $985,592 CREPAC State $2,687,979 CREIEC $1,493,322 Fed Gov’t Relations (Officer’s Lobbying Trip) $25,100 Campaign School $50,000 RAF Fundraising/RPC $663,500 PAF Field Program $4,313 RAF Receptions $175,000 CREPAC Local Candidate Field Program $372,100 C.A.R. Electoral Services $39,700 Member Mob Phone App $35,000 Communications Membership Value Campaign materials $20,000
  48. 2013 REALTOR® ACTION Assessment Allocation Based on 2013 Proposed Budget RAA ($49) $7,202,400 Program Costs $1,181,500 *30% of RAA after program costs *70% of RAA after program costs CREPAC State $2,709,405 CREIEC $1,505,225 IMPAC Local $993,449 LCRC $812,822 RAF Receptions $197,100 Fed Gov’t Relations (Officer’s Lobbying Trip) $25,100 RAF Fundraising/RPC $524,500 C.A.R. Electoral Services $39,500 Communications Membership Value Campaign materials $20,000 CREPAC Local Candidate Field Program $375,300
  49. California Association of REALTORS ® Political Fundraising $ Millions 12.2 11.8 7.4 7.4 5.8 6.6 5.8 5.0 5.1 4.6 3.8
  50. Political ContributionRevenues
  51. California Association of REALTORS ® Political Action Committee- Fund Balance As of August 31, 2012 Million
  52. FoundationsAs of July 31, 2012 FOUNDATIONS $4.2 million Scholarship Endowment $1.2 million Housing Affordability Funds Funds Available $2.9 million Education Endowment $96,929
  53. Housing Affordability FundSince Inception, as of July 31, 2012 $ Millions
  54. Housing Affordability Fund $ Millions 500 500 500 500 420 317 286 300 500 208 240 415 178 189 305 162 280 116 265 209 216 194 189 158 155
  55. Questions?
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