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C.A.R. 2012-2014 Strategic Planning. Presented by Joel Singer September 2011. C.A.R. Scholarship Foundation. CREPAC. IMPAC. CREPAC Federal. Organizational Chart. PRIOR TO 1995. C.A.R. Scholarship Foundation. CREPAC. IMPAC. CREPAC Federal. CREIEC. REBS. Organizational Chart.
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C.A.R. 2012-2014 Strategic Planning Presented by Joel Singer September 2011
C.A.R. Scholarship Foundation CREPAC IMPAC CREPAC Federal Organizational Chart PRIOR TO 1995
C.A.R. Scholarship Foundation CREPAC IMPAC CREPAC Federal CREIEC REBS Organizational Chart ESTABLISHED IN 1996
C.A.R. Scholarship Foundation Education Foundation Housing Affordability Fund CREPAC IMPAC CREPAC Federal CREIEC REBS Current Organizational Chart calMLS (calREED) REBT, Inc 100% zipLogix, LLC 64.4% RERS, LLC 100%
2012 Budget Analysis • Revenue • Expenditures • Membership
Budget Review Note: Forecast based on 2011 projection with inflation adjustment before budget review
C.A.R. & SubsidiariesCombined Revenue $ Millions 49 40 37 36 14
Revenue vs. Expenditures ( Excluding Subsidiaries) $ Millions
Number of Budgeted Staff Positions Number of Staff
Membership Comparison 6 years 9 years 3 years 7 years 7 years 9 Years Cycle 1: 1980 148,346 (peak) to 1983 102,655 (trough). -30.8% Cycle 2: 1990 146,025 (peak) to 1997 90,500 (trough). -38.0% Cycle 3: 2006 211,254 (peak) to
Membership Dues Per Member Membership dues was reduced in 1995 from $77 to $64. IAF $10 was implemented in the same year.
Dues Revenue as Share of C.A.R. & Subsidiaries Total Revenue Revenue Percentage
Member Benefit Provided in Terms of $ Amount • 2012 Program Cost $24,512,000 • Dollars spend per member in 2012 is $159 • Compared to the $115 membership dues paid to support 2012 Programs.
REALTOR® Advertising • Media: • Radio • Television • Online Advertising • Video • Social Media • Core Program Cost $2,026,700
California Real Estate MagazineRevenue $ Thousand
Online AdvertisingRevenue $ Thousand
New Member Services Added Last 10 years • Consumer Advertising Campaign • calMLS • REALTOR® Showcase • Customer Contact Center • Field Program • Housing Affordability • ePubs • Legal Hotline Expansion • Strategic Defense • Communication Video Content • ZipForms® • Digital Ink • ZipVault • Forms Advisor/Tutor • Statewide Ombudsman • Young Professionals Network • AORN Touch • Member Mobilization Smart Phone Application • C.A.R. Online Redesign
2011 Projection for Profit Entities REBS. Revenue $3.9million Net Surplus $244,300 zipLogix (64.4%) Revenue: $6.1 million Net Surplus $1.4 million REBT, Inc. Revenue $344,000 Net Surplus $297,000 Before Transfer RERS, LLC Revenue $37,000 Net Loss ($32,100) Before Transfer
REBS & Subsidiaries Combined Revenue $ Millions
REBS & Subsidiaries Combined Net Income $ Thousands 1996 2000 2011 P 2010
REBS Inc. and SubsidiariesProjected Cash Balance – December 31, 2011 Million
Political Action Committees CREPAC CREPAC Federal IMPAC CREIEC
Membership Dues and Assessments Membership Dues $184 Support Programs $69 (37.5%) $115 (62.5%) Support Political Activities
Political Assessment included in Membership Dues • In 1995 Issues Action Fund (IAF) $10 • In 2000 Political Action Fund ( PAF) $10 • In 2011 REALTOR® Action Assessment (RAA) $49 • 2012 Proposed REALTOR® Action Assessment $39
Current Dues, Assessments and Voluntary Contribution Voluntary Contribution Voluntary Contribution C.A.R. Membership Dues C.A.R. Member Dues $184 REALTOR® Action Fund (RAF) contribution Amount $50 to $5,000 Housing Affordability Fund (HAF) Voluntary Amount up to $10 C.A.R. Dues $115 PAF Political Activities Fund $10 IAF Issues Action Fund $10 RAA $49 Allocation RAF contribution $50 to $98 Voluntary Allocation RAF contribution $99 to $5,000 To CREPAC Federal All Admin Costs For IMPAC/CREPAC & LCRC IMPAC- Local Matching 10% ofRAF Voluntary Contribution IMPAC- State Matching 5% of RAF Voluntary Contribution Balance- PAF Funds support CREPAC 45% LCRC 30% CREIEC 25% Remaining Balance CREPAC 45% $50 to $98 LCRC 30% $50tof $98 CREIEC 25% $50 to $98 Allocate 70% to State IMPAC Allocate 30% to Local IMPAC RAF contribution with the corporate check $99 to $5,000 allocated to CREIEC Program funded by RAA
2011 REALTOR® ACTION Assessment Allocation Projected as of December 31, 2011 RAA ($49) $7,530,000 CREPAC State $3,098,250 CREIEC $1,721,250 Program Costs $645,000 LCRC $1,136,025 IMPAC Local $929,475 *70% of RAA after program costs *30% of RAA after program costs Federal Govt. Relations Officer’s Lobbying Trip $25,100 Political Affairs Fundraising $317,900 Member Mob. Phone App. $60,000 PAF Field Program (KC, LL) $222,000 Communications Membership Value Campaign Material $20,000
2012 REALTOR® ACTION Assessment Allocation Based on 2012 Proposed Budget RAA ($39) $5,698,000 CREPAC State $1,940,979 CREIEC $1,078,322 Program Costs $1,384,713 LCRC $711,692 IMPAC Local $582,294 *70% of RAA after program costs *30% of RAA after program costs Fed Gov’t Relations (Officer’s Lobbying Trip) $25,100 Campaign School $50,000 RAF Fundraising/RPC $663,500 PAF Field Program $4,313 RAF Receptions $175,000 CREPAC Local Candidate Field Program $372,100 C.A.R. Electoral Services $39,700 Member Mob Phone App $35,000 Communications Membership Value Campaign materials $20,000
2012 REALTOR® ACTION Assessment Allocation Based on Task Force Recommendations RAA ($39) $5,698,000 CREPAC State $1,185,619 CREIEC $658,677 Program Costs $3,063,291 LCRC $434,727 IMPAC Local $355,686 *70% of RAA after program costs *30% of RAA after program costs Campaign School $50,000 RAF Fundraising $743,500 Gov’t Relations $905,850 Fed Gov’t Relations $211,400 CREPAC $252,700 IMPAC $133,800 PAF Field Program $124,241 RAF Receptions $175,000 C.A.R. Electoral Services $39,700 Member Mob Phone App $35,000 Communications Membership Value Campaign materials $20,000 CREPAC Local Candidate Field Program $372,100
Political Fundraising $ Millions 11.5 9.3 8.5 7.8 6.5 6.8 6.0 6.1 5.1 4.9
Political Action Committee- Fund Balance As of July 31, 2011 Millions
FoundationsAs of July 31, 2011 FOUNDATIONS $3.9 million Scholarship Endowment $1.2 million Housing Affordability Funds Funds Available $2.7 million Education Endowment $89,500
Housing Affordability FundSince Inception, as of July 31, 2011 $ Millions
Housing Affordability Fund $ Millions 500 500 500 500 420 317 286 208 240 300 500 178 189 117 415 305 265 280 209 194 216 189 156
SPF recommendations on the 2012 C.A.R. Budget and Augmentations tobe presented by Don Faught, Treasurer