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TV Talk blog*. Well done, sir. TV without pity User interaction Unique content | 2 Sharing content/ RSS * EW.com User interaction/ video/sharing content Buddy TV Standard topics RSS w/in posts. Our Goal. Attract a large, local audience – PVs*
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Well done, sir • TV without pity • User interaction • Unique content | 2 • Sharing content/ RSS* • EW.com • User interaction/ video/sharing content • Buddy TV • Standard topics • RSS w/in posts
Our Goal • Attract a large, local audience – PVs* • Offer fresh, interesting content often • Encourage user input • Guerilla marketing – Twitter/Digg/FB/RSS • Tiny urls* Marie Osmond faints on ‘Dancing’ Watch, vote in poll
Tell me, show me, let me decide Reach me and then…. • What to cover? • Review episodes • Give related celeb news – RSS reader • AP, Jose, Herald, SS, etc. • Visual aspects • Add celeb photos / generic pics • Merlin, stockx, Storms Media • Embed video (YouTube, Hulu, etc.) • Episode preview/ striking scene • User participation/decisions • Pose questions • Offer Polls • Spoiler alerts - Jumps Project Runway host Heidi Klum walks the runway at Victoria’s Secrets Fashion Show in Miami Beach. Browse more pics, commentary. Video:Watch the show
Blah blah blog • SEO* friendly metadata* (heads, keywords) • Search engine functionality / general search • Effective RSS • Chunks of text, jumps • Bold proper nouns • Link up/out Source: 10 Commandments of Internet Writing
When to post? • Same day episode airs • Rotation system for popular shows • News leaks about cast member/show • Use RSS feed reader • Bloglines, Google, etc. • Post is popular • new angle blog about?
Whatcha talkin bout Willis? Questions? Comments?