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BEHAVIOUR TOOLS

Fishbowl. BEHAVIOUR TOOLS. Surf Web. Driving. Shopping. Playing. Eating. Fishbowl. BEHAVIOUR TOOLS. Enablers. Smart Tags. Sensors. Smart Phones. Software. Facebook. Google. YouTube. LinkedIn. Surf Web. Retailers. Driving Habit. Driving. Shopping. Casino. Eat out. Playing.

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BEHAVIOUR TOOLS

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  1. Fishbowl BEHAVIOUR TOOLS

  2. Surf Web Driving Shopping Playing Eating Fishbowl BEHAVIOUR TOOLS Enablers Smart Tags Sensors Smart Phones Software

  3. Facebook Google YouTube LinkedIn Surf Web Retailers DrivingHabit Driving Shopping Casino Eat out Playing Eating Sports Fishbowl BEHAVIOUR TOOLS Enablers Smart Tags Credit Cards ShoppingCarts Smart Phones Sensors Software iPhone GPS iPad

  4. Self-broadcast Learning Job Search Hang out Facebook Google YouTube Gas Mileage LinkedIn Surf Web Price Sensitive Retailers DrivingHabit Driving Shopping Traveling Casino Eat out Risk Tolerance Playing Eating Weight Watch Sports Fishbowl BEHAVIOUR TOOLS Enablers Smart Tags TV Credit Cards ShoppingCarts Smart Phones Sensors Menu Software iPhone Gas Station GPS iPad Price Tag Resume Air Flight Camera Google Earth

  5. Self-expression Wikipedia Autonomy Environmental Friendly Self-broadcast Learning Affiliation Job Search Interview Hang out Facebook Google Wal-Mart YouTube Gas Mileage LinkedIn Energy Consumption Surf Web Price Sensitive Retailers DrivingHabit Driving Shopping Traveling Self image Casino Eat out Risk Tolerance Playing Eating Weight Watch Sports Fishbowl BEHAVIOUR TOOLS Enablers Smart Tags TV Credit Cards ShoppingCarts Smart Phones Sensors Calorie Watcher Menu Software iPhone Gas Station GPS Hybrid Car iPad Price Tag Resume Cashier Air Flight Camera Google Earth Video Phone Satellite Kiosks Medicine

  6. Self Reinforcement Nature Art & Science Comfort Health Conscious Happiness Self-expression Wikipedia Philanthropy Autonomy Self-actualization Environmental Friendly Nurturance Self-broadcast Learning Pleasure Seeking Affiliation Job Search Interview Hang out Facebook Google Wal-Mart YouTube Gas Mileage LinkedIn Energy Consumption Egalitarianism Surf Web Price Sensitive Retailers DrivingHabit Driving Shopping Traveling Self image Casino Eat out Risk Tolerance Playing Eating Weight Watch Sports Fishbowl BEHAVIOUR TOOLS Enablers Smart Tags TV Credit Cards ShoppingCarts Sports Natural Resources Smart Phones Sensors Calorie Watcher Menu Software iPhone Gas Station GPS Hybrid Car iPad Price Tag Resume Donations Public Transportation Checkout Air Flight Camera Google Earth Video Phone Hospital Satellite Kiosks Health Care System Financial Statements Medicine Housing Investment Retirement Money

  7. B2C • Control/Dominance • Resolve cognitive dissonance (ie: love technology vs. fear of negative outcomes) • B2B • Sustainable growth • Make money

  8. B2C • Autonomy of personal data management • B2B • Increase market share • Improve ROI

  9. B2C • Want to take control of personal info/data • B2B • Want to better manage products at store level • Want to understand customers’ shopping behavior • Want to deal with customers on individual basis • Want to maintain full margin

  10. B2C Fishbowl program B2B ENABLER-POP program • B2C • Interested • Eager to try • B2B • Ready to get on board • B2C • Subscription • Record, manage , and sell data • Manage sensitivity of Collector • B2B • Subscription • Attach Smart Tags on products • Observe, record, and analyze customer-uploaded data

  11. COMPELLS USERS • B2C • Service subscriber • Data provider • B2B • Business Partnership • Data buyer • B2C • Enable users to fully enjoy technology without fear of losing privacy • B2B • Increasing market share • Maintain full margin

  12. B2C • Reinforce data privacy • Have control over personal data • Know where data go • Know how people use my info/data • Have a peaceful mind • Access to comprehensive profile of personal data • Make money • B2B • Collect data from customers without worrying privacy issue • Save money on mass advertising • Maximize profit margin

  13. Customers pay to upload their user data • Customers sell their user data • Retailers provide recommendations to shoppers • Retailers offer private promotions to selected customers

  14. Customers engage in data sharing process • Customers can define how and where their data are used • Redefine how customer data is collected • Development of customer centered data management softwares • Design of apps to allow selling of personal info • Development of individualized sales promotion calculation method

  15. Key Activities -Software development -B2B, B2C customer relationships/supports -Transaction facilitation -Web maintenance -Maintenance of customers’ data -Promote ads for business partners Customer Segments B2C -Customers concern about personal data/info usage and privacy issues -Regular private label purchasers B2B -Cell phone companies -Carriers -Apps developers -Retailers -Entertainment Partner Network -Retailers -Entertainment • Value Proposition • B2C • Reinforce data privacy • Have control over personal data • Know where data go • Know how people use my info/data • Have a peaceful mind • Access to comprehensive profile of personal data • Make money • B2B • Collect data from customers without worrying privacy issue • Save money on mass advertising • Maximize profit margin Relationship Management - Client-centered data buying/selling relationships Key Resources -Software developers -Web designers -Data storage Distribution Both B2C and B2B: -Software download -Hardware partners ( Enablers & Smart Tags) For B2C: -Carriers • Revenue Flows • Subscription fees • Data uploading fees • Hardware sales • Ad fees (paid by retailers) • Transaction fees (charging retailers) • Gain sharing from retailers’ marketing savings (??) Results -Completely redefine how customers handle their own data -Significant contribution to data privacy issues -Value add for retailers’ marketing efforts Cost Structure -Software development -Data storage and protection -Customer support -Payable for customers’ data upload

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