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Tensions of Communication on the Internet

This chapter explores the tensions and developments in modern communication on the internet, including the globalization of personal communication and the centralization of mass communication. It discusses the positive and negative aspects of globalization, the concept of cyberspace, and the theoretical roots that help us understand the internet's impact on communication. It also examines the differing perspectives of humanist and behaviorist approaches to studying internet communication, and the adoption and diffusion of internet usage.

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Tensions of Communication on the Internet

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  1. Tensions of Communication on the Internet Chapter 3 Shedletsky & Aitken

  2. Modern Communication is Developing Along Two Fronts • Globalization of Personal Communications; • Centralization of Mass Communication;

  3. Globalization • A positive, good thing; • Democratic potential • Direct participation in decision-making • A negative, bad thing; • Problems caused by free access to information • Destroys individual cultures

  4. Cyberspace • Cyberspace to refer to the Internet; • Cyberspace as a metaphor for a imagined environment, a psychological experience; • Cyberspace as a contradictory pull between the real and the unreal;

  5. Theoretical Roots • Theories of long-standing tensions in communication help us understand the Internet: • Connectedness-Separateness • Certainty-Uncertainty • Openness-Closedness • Conflicting needs of Intimacy and Independence • The Inner-Outer Dichotomy

  6. Humanist vs. Behavioralist • The humanist examines how the individual makes sense of the world: Meaning; • Transformational Grammar • Discourse Analysis • Ethnomethodology • The beharioralist examines communication rooted in observable behavior; • operationalization

  7. Adoption & Diffusion • Diffusion of innovation occurs as a process of social change; • People are using the Internet more and more;

  8. Informing vs. Conversing Informing: One-Way Communication Conversing: Two-Way

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