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Things are Changing

Things are Changing. What does it mean to me?. What is Changing?. Merged data / One data set Station groups Qualitative questions Live vs. playback viewing. National Data Set. PPM Franco sample In. BBM-NMR Franco sample out. Merged data/One data set. What stays the same?

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Things are Changing

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  1. Things are Changing What does it mean to me?

  2. What is Changing? • Merged data / One data set • Station groups • Qualitative questions • Live vs. playback viewing

  3. National Data Set PPM Franco sample In BBM-NMR Franco sample out

  4. Merged data/One data set What stays the same? • Local market data What changes? • Merged data set • Full coverage • Trending What does it mean to you? • Less maintenance/data downloading • CMR data (English and French) in one version • English and French Canada areas will be back

  5. Station Groups What stays the same? • You will still be able to create custom groups What changes? • Total tuning groups • Trending (data available from Sept. ’04) • Group labels What does this mean to me? • All TPP will have the same groups available • Easy to replicate historical stats or trending

  6. Qualitative Labels What stays the same? • Local market demographic characteristics (e.g product usage) What changes? • Some characteristics will not be available for total Canada • BBM Canada will be standardizing characteristics for both data sets in future. What does this mean to me? • There will be 3 kinds of demographic characteristics within InfoSys: • National • English Market • French Market

  7. Live vs. playback viewing What stays the same? • Currency will still be Live + 7days What changes? • You will be able to separate live tuning vs. playback What does it mean to me? • Insight to the way people view programming Questions you may want to ask yourself • What programs types does it impact? • Are people watching programs differently? • What is the impact of DVR? • Should I change anything?

  8. Questions?

  9. Contact us… Toronto: Jennifer Redpath 416-847-2035 Jordan Rothel 416-847-2083 Erica Kim 416-847-2303 Montreal: Isabelle Michaud 514-878-1995 x 5102 Sylvie Danetz 514-878-1995 x 5103 Vancouver: Jo Loup 604-249-3500 x 6004

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