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NA-CCIC

NA-CCIC. Seminar 1 A. Rudysarova. Introduction. Alexandra Rudysarova Education: lawyer Professional experience: telecommunication – implementation of E uropean Union directive, governmental officer – CEO of CzechInvest. CzechInvest. Organization with 350 employees

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NA-CCIC

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  1. NA-CCIC Seminar 1 A. Rudysarova

  2. Introduction • Alexandra Rudysarova • Education: lawyer • Professional experience: telecommunication – implementation of European Union directive, governmental officer – CEO of CzechInvest

  3. CzechInvest • Organization with 350 employees • Reorganization • Implementation of Internal Communication

  4. Corporate Cultural and Internal Communication • Goals • Seminar content • Time schedule • Methods of assessment • Literature

  5. Goals • to gain knowledge of advertising law and ethical standards in advertising • legal protection- good faith, good morals, personality, honor, reputation, etc.

  6. Seminar Content • 1. Corporate culture in a company as social and cultural system. Particularities of human behavior. Relationship of an individual and a group. Social program of a company. • 2. Group and teams - their functioning, organization theory, importance of motivation of work force, the proportion of managers in creating corporate culture. • 3. Management processes and the formation of social positions, with emphasis on communication with workers

  7. Seminar Content • 4. Organization structure - types of structures, the choice of type, organizational power, politics and conflict • 5. The relationship of corporate culture and communication within a company, specifics of multinational companies and the issue of multicultural influences • 6. Fundamentals of social research in a company, possible methodology, implementation social audit. Corporate identity manual.

  8. Method of Assessment The course is completed by credit. The basis for fulfillment is • attendance at the consultations (75 %) • seminar work of applied corporate culture within a company, part of which you would like to be, and examples of corporate social responsibility in the range of 5-7 pages of text.

  9. Literature • Bedrnová,E., Nový,I.: Psychologie a sociologieřízení , Praha, Management Press, 2004, kap.8; ISBN 80-7261-064-3 • Brooks, I.: Firemníkultura - jedinci, skupiny, organizace a jejichchování, Brno Computer Press 2003, ISBN 80 – 7226 – 763 - 9

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