Why is Dayparting Your PPC Campaign a Smart Strategy?

1. Why is Dayparting Your PPC Campaign a Smart Strategy? Search users vary greatly based on their age, culture, gender, interest, and daily schedules. What if you could find the right time of day to launch your PPC campaign? By putting your PPC advertising in front of your target market during peak times when they are active on each platform helps you maximize the visibility and results of your ads. That’s not enough! It reduces your cost per acquisition (CPA) and ultimately the overall costs of the campaign. There are certain PPC platforms, Google AdWords being one of the prominent, which allow advertisers to use “Dayparting”. If you are running or planning to run a PPC ad campaign for your business and wondering what dayparting is, we’ll help you understand more about dayparting, why you should use it and how to set it up in Google AdWords. Dayparting is a PPC advertising strategy that enables you to schedule your ad campaigns for specific times of the day or certain days of the week. For example, you may use day- parting to show your ads only during the time when your target audience is more likely to click and take desired actions on your ad. This could help improve your click-through-rate (CTR) and eventually your quality score.

2. How Dayparting Helps Improve the Performance of Your PPC Campaign? Dayparting may not be necessary for every business. Some brands have customers that are active on different platforms all the time and every day. Dayparting will vary from brand to brand. However, there are certain ways to efficiently use dayparting or ad scheduling for your PPC ad campaign. Use dayparting to show your ads when you are active in the business (weekly, seasonal) Reduce your ad campaign during low-response hours and days Schedule your ad per the time when you have higher traffic and conversion rates Adjust your bids based on location Increase bids at the hours when you observe the best conversion rates How to Set Up Ad Scheduling? Here are five simple steps to get started with dayparting for Google AdWords. Before establishing an ad schedule, navigate to the ‘dimensions’ tab within the campaign you are working for. Select the drop-down menu titled ‘View’ and scroll down to ‘Time’. Here, you can choose the day and the hours. Review the data to decide what days and time of day are profitable for your ad. After analyzing the data, navigate to the ‘Settings’ tab and select ‘Ad Scheduling’. Finally, scroll down and select a red button labeled ‘+AD SCHEDULE’. Setting up a dayparting is half a battle won. It is important to bid up and bid less strategically at regular intervals for driving optimal traffic to your PPC campaign. It is best to seek professional assistance from companies like Colorado Digital Experts. Our PPC specialists are competent to implement the smart strategy in your PPC campaign for your business growth. Contact us about our PPC management services in Denver today! Source: https://medium.com/@coloradodigitalexperts/why-is-dayparting-your-ppc- campaign-a-smart-strategy-b39935f34b28