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SAP rapid-deployment solution for trade promotion planning and optimization

SAP rapid-deployment solution for trade promotion planning and optimization. Solution Summary. Solutions for specific business needs. Ineffective Planning – Promotions out of synch with supply leading to out of stocks Poor coordination - sales promotions not aligned with consumer marketing

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SAP rapid-deployment solution for trade promotion planning and optimization

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  1. SAP rapid-deployment solution for trade promotion planning and optimization Solution Summary

  2. Solutions for specific business needs • Ineffective Planning – Promotions out of synch with supply leading to out of stocks • Poor coordination - sales promotions not aligned with consumer marketing • Flawed execution - pricing errors, invalid deductions, promotion cost inaccuracy, overspends • Absent analysis – inability to measure promotion effectiveness

  3. Accelerate promotion planning and optimization • The SAP rapid-deployment solution for trade promotion planning and optimization enables companies executing trade promotions to deploy promotion pre-assessment, promotion agreements and detailed promotion planning quickly and affordably. • Unable to respond effectively to competitive pressures and channel demands with planning and optimization functions in existing TPM solution (or existing TPM solution does not include planning and optimization functions) • Limited appetite for risk and expense associated with traditional implementation and deployment • Desire to leverage industry best practices for promotion planning & optimization, while maintaining flexibility to configure and customize to meet future business needs

  4. Business Benefits This rapid-deployment solution will help your customer to ... • Leverage industry best practices to develop and quickly deploy advanced predictive models to simulate price and merchandising options • Implement industry standard measures for commercial causalities, forecast accuracy improvements and promotion effectiveness • Quickly demonstrate spend efficiency improvements along with revenue, volume & profitability improvement potential post-implementation

  5. Detailed Software Scope Promotion Pre-Assessment Promotion pre-assessment enables trade marketing and account managers to model and compare optimal combinations of price, merchandising and other promotion options for subsequent detailed promotion planning. Create Agreements Establish guidelines for promotion planning and execution governing approved products, customer eligibility, promotional vehicles, pricing frameworks, promotional timeframes and other business rules. Promotion Planning & What-if analysis Account & Promotion Planning enables what-if analysis and planning for individual promotions or groups of promotions, including optimizing promotion pricing, promotional vehicles and other variables to maximize promotion effectiveness.

  6. Go live in as little as 11 weeks • • Installation check • • Workshop to confirm the pre-defined requirements • • Project documents: Work Breakdown Structure including a project schedule, Test Scripts and Scoping Questionnaire • • Activation and Unit Test of chosen packages for the SAP rapid-deployment solution in the development system • • Knowledge transfer to key users on configured SAP rapid-deployment solution system • • Support for going live A special step-by-step guide describes each activity during the deployment

  7. System requirements • Software requirements • SAP CRM 7.0 Enhancement Package 1 with SP04 • SAP Trade Promotion Optimization 1.0 with SP03 • SAP Promotion Management 7.1 • RTLDMF 1.2 SP06 • RTLDMFSCENG 1.2 SP 04 • SAP Netweaver 702 with BI content release version 707 with SP2

  8. Landscape Overview - Example

  9. SAP Rapid-Deployment solutionsThe fastest way to run your business better

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