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10 Ways of Implementing Digital Content Marketing Strategy

What is Digital Content Marketing Strategy?Have you heard of the term “Content Marketing”?You sure would be familiar with both the words – Content and Marketing, but you must be wondering what they mean together and how to do content marketing exactly

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10 Ways of Implementing Digital Content Marketing Strategy

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  1. Content4brands 10 Ways of Implementing Digital Content Marketing Strategy

  2. What is Digital Content Marketing Strategy? • Have you heard of the term “Content Marketing”? • Before to learn content marketing in detail, here are some statistics  and content strategy plan to instigate you to read this article and know the impact effective content marketing strategy can have on your business. And here is the big one – 79% of internet traffic will be v video content by 2018

  3. Content Marketing • Content Marketing is a strategic approach in marketing which focuses on sharing valuable, consistent and relevant information online, targeted towards attracting and retaining customers with the aim of driving profits up. • Content marketing is extremely important to your brand / business because: • It helps you to build a group of loyal customers • Your brand will build trust amongst its customers • It will make your business customer centric and focus on customer needs

  4. Quality content will improve Search Engine Optimization which in turn will increase traffic to your website • Online content can impact your customers by adding great value and making a difference

  5. Here’s what you need to keep in mind while drafting an effective content marketing strategy: • Define your goal – • Create a buyer’s persona  • Define a budget  • Develop content as per the channels

  6. Some popular digital content marketing channels to help you in leveraging your content marketing strategy: • Social media posts  • Whitepapers • Videos • Images • How-to- guides  • Info-graphics  • Webinars • Public Relations (PRs) • Games  • Blogging 

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