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Engagement on LinkedIn using Content

For most, LinkedIn is not social media. They still take it as their business card or CV. They canu2019t be more wrong given the undying popularity of supposedly u2018boringu2019 LinkedInu2019s among the u2018visually appealingu2019 social media apps. When it comes to lead generation, LinkedIn beats Facebook and Twitter, as researched by HubSpot.

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Engagement on LinkedIn using Content

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  1. Engagement on LinkedIn using Content- How to Begin? Engagement on LinkedIn using Content- How to Begin? For most, LinkedIn is not social media. They still take it as their business card or CV. They can’t be more wrong given the undying popularity of supposedly ‘boring’ LinkedIn’s among the ‘visually appealing’ social media apps. When it comes to lead generation, LinkedIn beats Facebook and Twitter, as researched by HubSpot. But not many have the key to drive engagement to their LinkedIn profiles. So, how do you begin gaining influence on LinkedIn with your content? Here are a few pointers that have been tried and tested as per recent trends on the platform: Short Native Videos This is the best way to bring tons of engagement to your LinkedIn profile. Short videos that are informative yet entertain your audience is a formula that would help you stand out from the boring feed of LinkedIn. Make sure to keep them native to keep the audience scrolling through your profile for long. Break the banner blindness With all that ‘photo-bucket’ feed, LinkedIn audiences have been reported to get immune to the beauty of it all. To break the monotony of pretty banners, it is time to add text-only content to drive engagement. But make sure to combine aesthetics and information to catch the eye.

  2. Stop routing your Audience Writing native articles on your profile is driving high engagements on LinkedIn lately. But why native? 'Coz people get miffed when you share your website article link and have to leave the platform to read it. Take them gone forever this way. The middle way could be to tweak your/any blog article and make it a short and interesting read. Give a face to your Business There are humans on LinkedIn and, as we know, all humans are driven by emotions. Give a face to your LinkedIn profile pic, add a face to your stories, go live if and when you can. Introduce yourself or your team through short-form videos to let your audience know your efforts behind your business and see your engagement shoot up soon. Add Stats and Reports Add reports and statistics to your LinkedIn. Why? 'CozLinkedIn audiences love them all. Find out some interesting trends and statistics about your niche and present them in the form of beautiful infographics. Make sure to stay authentic by mentioning the research company. It would add credibility to your brand/name. Respond and Engage Lastly, LinkedIn is not a celebrity-filled platform. It is all about staying connected to your audience. Hence, respond to every comment or message positively to let your audience feel that you are posting just for them and not for numbers.

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