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Effects of Geo-fencing in mobile marketing

This location base technology is a mobile geofencing process in which the customers are connected to the physical location of the brands through a mobile device.

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Effects of Geo-fencing in mobile marketing

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  1. Effects of Geo-fencing in Mobile Marketing The market of mobile is growing everyday as we speak and almost overtake the market of desktops. The reason for this is not too unnoticeable. Now the mobile phones developed with new features in a very short time and the uses of internet browsing is increasing by the minute in these featured mobile then desktops. But the main cause for the growing integration in mobile market is its location based technologies.

  2. This location base technology is a process in which the customers are connected to the physical location of the brands through a mobile device. The kind of interaction may differ but they normally send ads and coupon through email, SMS or text messaging. And this process is called mobile geofencing process. This geo-fencing is a location base technique in which there is a digital geographical fence or geo-fence is surrounds a brands physical location where their customers visit and when a customer enters the fence the brands prompt an action.

  3. Suppose if you enter any shop which has a geo-fence with a perimeter of one mile around them then they know immediately that a customer have entered. The shop will generate an action through which they will send you coupon if you opt-in to receive communication. Geo-fencing has lot of application in the mobile marketing. They can use by market researchers, retailers, CPG companies and advertisers to gain knowledge about various things and increase their profit. So some major applications of geo-fencing are: Outdoor advertisement: For research purpose the market researcher set geo-fence out of home and monitor and compare the customer’s visitation to various stores that are potentially exposed and not exposed to their ads.

  4. Feedback: The customer’s feedback is most effective when the experience is fresh. By geo-fence market researcher can take this opportunity because when a customer enter or exit a geo-fence around a shop or movie theatre it generates an action and ask some simple questions on the real time. Competitor analyzing: Market researcher set geo-fence around their rivals or competitors company too. With this they can analyze the facts due to which customers are choosing one store over another.

  5. Monitoring behaviour: Retailers and advertisers can use geo-fencing to check a visitation of store, web browsing detail of customers and other necessary information’s and with this collection they can determine the effect of the out of home advertisement. Growth Geo-fencing in mobile market is increasing in minute and with its effectiveness it will grow more. Due to the increase in the competition in the market setting a geo-fencing is a good choice.

  6. Contactus: Copley Advertising Geofencing mobile advertising Located: Brookline Massachusetts United States Phone No: +1 617-651-2249 Website: www.copleyadvertising.com

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