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Geo Fencing and Various Marketing Strategies

There are a plenty of benefits that the geo fencing marketing campaigns provide you as a part of the marketing strategies.

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Geo Fencing and Various Marketing Strategies

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  1. Geo Fencing and Various Marketing Strategies What is geo fencing? When we talk about geo fencing, we think that it is merely a virtual geographic boundary that enables software to trigger a response when a mobile device either enters or leaves a particular area. But it is much more than that. Geo fencing isn’t merely something which will help you gather several info – but it can also help you as a business enthusiast to use it as a mean for the marketing part. Why You Should Adopt a Geofencing Marketing Approach

  2. First of all, with any new and emerging technology, you need to see the evidence to support the hype. Data drives decisions, and in this case, the numbers speak volumes. If you don’t already know, 60% of consumers look for local information on their mobile devices. Then again, almost 40% of consumers look for information while on the go. You will be surprised to know that 70% of consumers are willing to share their location with you for something in return. You should also know about the Secondary Action Rates which means people visit a store or take some other additional action after seeing an ad–are more than double as likely to occur with location-based marketing.

  3. There are a plenty of benefits that the geo fencing marketing campaigns provide you as a part of the marketing strategies. The benefits can be showed as followed – It makes your ads personal and you can send messages about various products and services or any kind of discounts to your customers whenever they enter a particular area where the virtual geographic boundary starts. The ads can be quite beneficial for the customers and also for your store.

  4. In the foodservice and hospitality industries, Wi-Fi is a sought after commodity with strong marketing implications. Sending a message that tells people walking by that your business offers free Wi-Fi, especially if they are looking for Wi-Fi, drives people into your store and it shifts the message from being an advertisement into being a service. This also works for free samples and demonstrations of your product or service.

  5. Contact Us: Copley Advertising Geofencing mobile advertising Located: Brookline Massachusetts United States Phone no. +1 617-651-2249 Website: http://copleyadvertising.com/

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