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EUROPEAN EXCELLENCE TM JUST PERFECT

EUROPEAN EXCELLENCE TM JUST PERFECT. The trade mark EUROPEAN EXCELLENCE became public at the European confederation of manufactures and retailers of musical instruments (CAFIM) meeting, 16 th September 2005 in Paris. WHY EUROPEAN EXCELLENCE?.

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EUROPEAN EXCELLENCE TM JUST PERFECT

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  1. 19th October 2006, Shanghai

  2. EUROPEAN EXCELLENCETMJUST PERFECT 19th October 2006, Shanghai

  3. The trade mark EUROPEAN EXCELLENCE became public at the European confederation of manufactures and retailers of musical instruments (CAFIM) meeting, 16th September 2005 in Paris 19th October 2006, Shanghai

  4. WHY EUROPEAN EXCELLENCE? to keep the market share and support of „brand“ sales tradition + brand + know-how = European Excellence 19th October 2006, Shanghai

  5. WHY EUROPEAN EXCELLENCE? ...differenciates between musical instruments and semifinished products from EU countries and the others… …reduces the risk of selling a forgery… …proof of origin… …to assure customer peace of mind... 19th October 2006, Shanghai

  6. WHY EUROPEAN EXCELLENCE? the support of global trends great investments in: - work safety, - ecology, - employee education etc. 19th October 2006, Shanghai

  7. WHY EUROPEAN EXCELLENCE? inforcement of European identity - job maintenance (production, services, education…) - R&D (sound research costs, design, patented construction…) 19th October 2006, Shanghai

  8. Who will we reach? 1. final customers - players 2. distributors, dealers, retailers 3. lobbyists, EU legislators 19th October 2006, Shanghai

  9. Certification process of EEX 1001 : 2006 declare • To final customers: • long term investments • lifetime quarantee • minimum service costs • environmentally friendly product • production process under EU legislation supervision • protection against forgery 19th October 2006, Shanghai

  10. Certification process of EEX 1001 : 2006 declare 2. to distributors, dealers: selling price - purchase price - promotion - transport -stocking - service = YOUR PROFIT cheap goods: 60 % price 100 - 70 - 5 - 5 - 5 - 10 = 5 European Excellence: 100 % price 166 - 116 - 5 - 5 - 5 - 5 = 30 Considered margin 30 % To get the same profit, you need to sell 6 cheap instruments in comparison to 1 European one!!! 19th October 2006, Shanghai

  11. Survey in EU countries results of retailers • 100% want to sell EEX products • 82,7% believe that the final customer will appreciate the trademark EEX • - 87% believe that the trademark EEX leads to an increase of their margin 19th October 2006, Shanghai

  12. Certification process of EEX 1001 : 2006 declare 3. to lobbyists, EU legislators: - respects EU legislation in the area of work safety, staff protection - keeps employment in Europe - supports recovery of natural resources - refuses to use child labour etc. 19th October 2006, Shanghai

  13. What will happen, if we do not do it? - loose markets, at least in Europe - decrease of profit from sales - thousands of people will loose their jobs - unable to prevent the deforestation - brain-drain and reflux of sophisticated know-how - let people produce in an unhealthy environment - polute the atmosphere and nature etc. 19th October 2006, Shanghai

  14. We do not have to do anything, survival is not compulsory. W. Edwards Deming 19th October 2006, Shanghai

  15. How it runs? • 1. Certification process EEX 1001 : 2006 is coverd by CAFIM and its Certification Authority (Consortium EEX) • To realize EEX project and gain money from the EU founds for worldwide marketing drive. • 2. The conditions of EEX 1001 : 2006 • the products must be made in the EU countries • at least 61 % of materials are of EU origin • the membership of CAFIM 19th October 2006, Shanghai

  16. How will it be organized ? If you meet the requirements you can ask the Certification Authority (Consortium EEX) for thisCertification on following web sides: www.european-excellence.eu www.european-excellence.com www. cafim. org 19th October 2006, Shanghai

  17. What the producer receives? • Certification (products, product-lines) • Required amount of stickers (holograms) • Certified products, product-lines will be published on web sides for customers 19th October 2006, Shanghai

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