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Media Strategy for Entrepreneurs

Media Strategy for Entrepreneurs. Cheryl Tan | CherylTanMedia.com. October 15, 2016. What is “Media Strategy for Entrepreneurs?”. Media Strategy is:. Personal branding Relationship building Competition busting. To be seen as an expert in your field, people first need to know what you do.

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Media Strategy for Entrepreneurs

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  1. Media Strategy for Entrepreneurs Cheryl Tan | CherylTanMedia.com October 15, 2016

  2. What is “Media Strategy for Entrepreneurs?”

  3. Media Strategy is: • Personal branding • Relationship building • Competition busting

  4. To be seen as an expert in your field, people first need to know what you do

  5. What you’ll learn: • Three things you can do TODAY to establish a stronger personal brand, build relationships and bust up the competition

  6. Think of yourself as a brand

  7. What is YOUR one-liner?

  8. “My name is Cheryl and I help entrepreneurs get attention from the media.”

  9. Ways to create your one-liner • Use the formula: “I help xx do xx.” • Think of an analogy - “You know Warren Buffet? I invest your money like he would.” • Focus on sharing a simple idea succinctly

  10. What does Google say about you?

  11. Ways to rank higher in Google: • Get a website for your name • Create a complete profile on LinkedIn • Have a common name? Use a middle initial or middle name and use that in the above two examples

  12. Does your social media match your brand?

  13. It should.

  14. Be helpful

  15. How many of you want to get more attention for your business?

  16. How many of you post on social media or go to networking events and can’t figure out why they don’t work?

  17. If you’re simply helpful, finding things to say, post or create becomes so much easier.

  18. How can you be helpful? • Answer questions that your customers have - on your website • Create posts on social media where you answer the most common questions you receive • Go into Facebook or LinkedIn groups and help people there - WITHOUT SELLING

  19. Create relationships - with the media

  20. My best media tips • Target the right media outlets & reporters • Find a story their audience would find interesting • Share the story - DON’T SELL A PRODUCT

  21. Want a press release template you can use right away? Text the word, ‘PUBLICITY” TO 44222

  22. CherylTanMedia.com/gift *Slides *Free upcoming webinar - “Get featured in podcasts, on TV & in major newspapers - and be seen as an expert in your field.”

  23. Thank you!

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