1 / 9

Target your Audience with Google AdWords

AdWords is the Google’s version of the pay per click advertisement. it allows you to advertise your business on online with your website link to your particular keywords or key phrases. Based on the users search queries Google will display your ads on the right side of the SERP only if search queries matches your keywords. At the same if your ads get the users click then you can pay for the amount that you bid.

corvusseo
Download Presentation

Target your Audience with Google AdWords

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Target your Audience with Google AdWords www.corvusseo.com

  2. What is Google AdWords? AdWords is the Google’s version of the pay per click advertisement. it allows you to advertise your business on online with your website link to your particular keywords or key phrases. Based on the users search queries Google will display your ads on the right side of the SERP only if search queries matches your keywords. At the same if your ads get the users click then you can pay for the amount that you bid.

  3. How to start with Google Ad words? • Create a Google AdWords account. • Decide the Kind of ads you want. • Decide where you want to place your ads • Select your keywords that you want to use for your ads. • Determine your targeting exact country location where your ad needs to show up. • Determine the money you ready to spend for your ads.

  4. How Does Google AdWords Work? • A vast way to enlarge your visibility on the net is to buy ads through Google’s Adwords. • Using Adwords, you can assist manage the sum of traffic you’d like to get by deciding how much you believe each click is value. • Through Google Adwords, you can suggest a list of words linked to your site and any search including those things will listing you along with the Search Engine results as a sponsored ad. • Google Adwords works in a simple manner in such a way you have to pick keywords, you have to pay a fee and at last you will get the sponsored Search Engine result placement when users search for a term.

  5. Three Important Terms Ad Words allows you to buy your business ads using three terms which include Cost Per Click, Cost Per Impression, or Cost Per Conversion. Cost per click means that you pay for each click on your ads. Here you will set maximum CPC amount that you willing to pay for each click. It is also referred as pay-per-click. Cost per Thousand Impression means that you paying for your ad to display on the Google Display Network. So you have to pay for each set of a thousand impressions of your ads. Cost Per Conversion is the final alternative, and this essentially means you’re paying for every person who comes to your site via your ads and completes a sale. Clearly this is a great choice for small business, but remember this is probable the most costly choice offered.

  6. What is Quality Score? Quality score is a rank given by Google for your ads keywords out of 10. If you are not using relevant keywords and landing pages in your ads then no doubt you will receive a low quality score. You will get high quality score if your keywords and landing page in your ads are relevant.

  7. How Quality Score is Calculated?

  8. Why to use Google Ad Words? Basically there are peoples who visiting websites for gaining information or to get the service or products. People who trying to gather information would likely to find their website through a search result, but people who like to get a product or service prefer to click an ad they have found. So Google Ad words is the best tool to reach your audience quickly.

  9. Benefits that Google Ad Words offer • Helps to bring the target audience to your website. • Helps to work within your decided budgets. • Helps to grow your advertising skills. • Helps to promote your product / services in fastest way.

More Related