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The Future

The Future. Tom Field “I like the dreams of the future better than the history of the past.” Thomas Jefferson. “Don’t worry about the world coming to an end today. It’s already tomorrow in Australia.” Charles Schultz. Farming is in crisis.

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The Future

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  1. The Future Tom Field “I like the dreams of the future better than the history of the past.” Thomas Jefferson

  2. “Don’t worry about the world coming to an end today. It’s already tomorrow in Australia.” Charles Schultz

  3. Farming is in crisis. People will continue to eat, and someone will continue to produce their food. But farming, as we have known it, almost certainly is coming to an end. John Ikerd, Univ of Missouri

  4. “In times of change, learners inherit the earth, while the learned find themselves beautifully equipped to deal with a world that no longer exists.” Eric Hoffer

  5. My job is to make you toss and turn!!

  6. Three Rules for Dealing with the Future • Don’t let your success get in the way of your opportunities. • Deliver unique attributes via the marriage of innovation with core values. • Get out of your comfort zone.

  7. “If there is nothing very special about your work, no matter how hard you apply yourself you won’t get noticed, and that increasingly means you won’t get paid much either.” Michael Goldhaber, Wired

  8. “Do one thing every day that scares you.”—Eleanor Roosevelt

  9. Global Competition will be fierce

  10. “The world has arrived at a rare strategic inflection point where nearly half its population—living in China, India and Russia—have been integrated into the global market economy, many of them highly educated workers, who can do just about any job in the world.. We’re talking about three billion people.”—Craig Barrett/Intel/01.08.2004

  11. The Global Market Yields New Competitors:

  12. Customers in the future.

  13. Customer of the future: Burden of Accumulated Aggravation • Regulatory climate burns their time and energy. • Economic climate adds to their uncertainty. • Finding and keeping good help drains them. • Marketing options, information, and technology evolve faster than their ability to adapt.

  14. Customer of the future: what defines them? • Time constrained. • Increasingly averse to risk. • Minimal tolerance for unpleasant surprises. • Keen desire for a two-way relationship with genetic suppliers.

  15. Customer of the future: what defines them? • Healthy skepticism about expensive or time-consuming technologies. • Profit orientation coupled with a preference for simplicity.

  16. Role of the seedstock sector evolves!

  17. Seedstock Cow-calf Feeder Bulls Packer Retail Food Service

  18. Supply Chain Cow-calf Feeder Genetic Solutions Packer Retail Food Service

  19. Servant to the industry A mono-maniacal focus on the needs of the commercial customer will determine the winners of the future. Many large cow-calf producers will seek cheaper access to genetics.

  20. Evidence that you care about your customer - Castrate 10 percent (atleast)more bull calves this fall than you did last year. Then feed the culls.

  21. The Stunning Power of Information The feedlot and packing sector knows more about your genetics and the performance of your customer’s cattle than you do.

  22. Production Maternal CEDAcc BWAcc WWAcc YWAcc YHAcc SCAcc CEMAcc MilkAcc MkHMkD MWAcc MHAcc $EN +11 .52 -.2 .72 +38.71 +85.66 -.1 .53 +.21 .52 +8 .20 +17 .43 1 4 I -7 .05 I -.2 .05 +7.13 Information is the foundation of value – the cattle are only carriers.

  23. Partners - Not Optional: Strategically aligned teams have already been formed!

  24. Breed will matter less!

  25. The Status Quo Ain’t Gonna Git ‘Er Done “The organizations we created have become tyrants. They have taken control, holding us fettered, creating barriers that hinder rather than help our businesses. The lines that we drew on our neat organizational diagrams have turned into walls that no one can scale or penetrate or even peer over.”—Frank Lekanne Deprez & René Tissen, Zero Space: Moving Beyond Organizational Limits.

  26. “It is generally much easier to kill an organization than change it substantially.” Kevin Kelly, Out of Control

  27. Silo Mentality = Isolation = Kaput KAPUT

  28. INNOVATE INNOVATE INNOVATE INNOVATE INNOVATE

  29. Innovate Invest Engage or…

  30. Fade into the Sunset – just ask the pony express, railroads, AT&T, TWA, etc, etc, etc

  31. Read Weird Stuff…. Otherwise You Get Very Predictable… Very Fast!!!!!

  32. Meeting the Needs of Consumers

  33. “IT WON’T ALWAYS BE ABOUT POUNDS, PRICE, AND PRODUCTION COSTS. IT WILL BE ABOUT ADDED VALUE!” Darrell Anderson, National Swine Registry

  34. “Turning Supermarkets Into Restaurants, Too”—headline/NYT/08.05/re Whole Foods

  35. Sales per Square Foot/GroceryAlbertson’s: $384Wal*Mart: $415Whole Foods: $798

  36. “Clients want either the best or the least expensive; there is no in between.”John Di Julius, Secret Service

  37. If you can’t compete on ‘cost’, you are left with ‘cool’. Tom Peters

  38. “First we make the world revolve around you. Then we gently slow it down.”—tag line, Ritz Carlton Spa

  39. Prevent Defense Never Works for Very Long I used to think that the mark of a good businessman was to not make mistakes. But then I met a lot of successful businessmen and realized that the key to their success was they were willing to try a lot of things. That also means being willing to make mistakes.”—Gordon Segal, CEO, Crate & Barrel

  40. Value Chains DominateThe Future

  41. “Lexus sells its cars as containers for our sound systems. It’s marvelous.”—Sidney Harman/Harman International

  42. Supply chains, it seems, are really about talent, not technology, especially as the marketplace grows ever more complex. Harvard Business Review, July 2003

  43. We’ve discovered that those companies are great not because they were focused on cost or flexibility or speed but because they have the ability to manage transitions – changing market conditions, evolving technology, different requirements as product moves through its life cycle. The companies that can adapt are the ones that be here for the long term. Hau Lee, Stanford

  44. Technology Technology Technology Technology Technology

  45. Technology transfer, information systems, and education The existing system is not capable of meeting the needs of the beef industry in the future. • Technological evolution is shaking agricultural R&D, communication, and tech transfer to its roots • The needs of the future are integrative and multi-disciplined (even outside the box created by the agricultural disciplines)

  46. Brands are Dead!

  47. The Death of Brands…. The Birth of Dreams!!!! Brands are dead: • Overuse • Lack of mystery • Failure to engage the “new”consumer • Competitors imitate and emulate • Brands based on recipe approaches won’t perform • The steady slide into risk avoidance has dulled brands into commodities Source: Kevin Roberts, Lovemarks: The Future Beyond Brands

  48. “We are in the twilight of a society based on data. As information and intelligence becomes the domain of computers, society will place more value on the one human ability that cannot be automated – EMOTION.” Source: Rolf Jensen, Copenhagan Institute for Future Studies

  49. WHERE ARE YOU ON THE SCALE? Experience Ladder/TPDreams Come True Awesome ExperiencesSolutions/SuccessServicesGoodsRaw Materials

  50. DREAM: “A dream is a complete moment in the life of a client. Important experiences that tempt the client to commit substantial resources. The essence of the desires of the consumer. The opportunity to help clients become what they want to be.” Gian Luigi Longinotti-Buitoni

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