210 likes | 348 Views
high tech high g raduate school of education u nboxed Zach Barden Krystle Goh Ned Levy Jen Schwartz. recommendations. 1. d efine & d esign 2. strengthen and s cale. define. HTH GSE has identity issues. define.
E N D
high tech high graduate school of education unboxed Zach Barden KrystleGoh Ned Levy Jen Schwartz
recommendations 1. define & design2. strengthen and scale
define HTH GSEhas identity issues
define “The mission of the HTH Graduate School of Education is to prepare reflective practitioner leaders to work with colleagues and communities to develop innovative, authentic, and rigorous learning environments. This mission parallels that of the High Tech High K-12 schools: to provide all students with an extraordinary project-based education and...” be clear & concise
We’ve found the eight-word missiona crucial tool for funding decisions; it also turns out to be a great tool for design. You have to know where you’re going to be able to figure out the best way to get there.Razor-sharp clarityabout where you’re going allows you to ask three critically important questions: 1) Is this the best way to get there? 2) Is there anything else we should be doing to accelerate along the path? and 3) Is everything we’re doing really focused on getting there? Kevin Starr, Stanford Social Innovation Review, Sept. 12, 2012
define who you are not
define who you are
strengthen & scale build internal pipelines leverage the Leading Schools Program (LSP) amplify impact of institutes &residencies short term pre-accreditation long term market accredited programs become “hub” for student-centered education post-accreditation
strengthen & scale short-term: marketto candidates who do not require accreditation
strengthen & scale short-term: boost recognition of pedagogy and overall brand through the LSP LSP Champions
strengthen & scale short-term: maximizeLSP’s underutilizedcapacity
strengthen &scale marketing LSP priority 1price point • participants = #GSE advocates • price competitively • explore team discounts
strengthen &scale marketing LSP priority 2engagekey stakeholders • Partner Organizations • Alumni • Principals
strengthen &scale marketing LSP priority 3 then, get the word out!
next steps conduct internal assessment of mission & brand hire professional design firm initiate LPS marketing campaign
thank you
“Educationprovides the foundation of our global possibilities. Wedesignthis well, and the whole world changes.” Sandy Speicher IDEO Education Practice Lead