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Challenges and Opportunities for Health Communication Research Funding. Gary L. Kreps, Ph.D George Mason University. Tight Times for External Funding. Universities are eager for external support Sophisticated research is getting expensive
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Challenges and Opportunities for Health Communication Research Funding Gary L. Kreps, Ph.D George Mason University
Tight Times for External Funding • Universities are eager for external support • Sophisticated research is getting expensive • Competition for funding is intense • Paylines for federal funding are stringent • More applications are being unscored • Private funders are increasingly conservative • IRBs are growing cautious and demanding
Funding Demands Sophistication • Only the very best applications get funded • The rich tend to get richer • Review boards play it safe • Applicants must hit hot research issues • Applicants must sell their studies • Research topics/methods must be targeted
To Be Successful: Identify the Right Funding Sources • Federal funding agencies (NIH, NSF, CDC) • Foundation funding (RWJF, Kellogg, Kaiser) • System funding (Health Care Delivery Orgs.) • Seed funding (Universities & Prof. Assns.) • Collaborations with funded projects
Identify the Right Funding Opportunities • Program Announcements (PAs) • Requests for Applications (RFAs), • Investigator-Initiated Applications • http://grants1.nih.gov/grants/oer.htm • http://grants.nih.gov/grants/guide/listserv.htm
Typical NIH Funding Mechanisms • R01 Research Grants (interventions) • R21 Exploratory Research Grants • R03 Small Research Grants • SBIR (Phase1 and 2) Grants • U Grants (Cooperative Agreements) • P01, P50 Program Project/Center Grants • K01, K05 Career Development Grants
Prepare Effective Proposals • Seek assistance from grants experts • Get feedback from experienced grantees • Show relevance of problem addressed • Identify theoretical grounding • Justify and explain research design • Provide realistic timeline • Provide Details, Details, Details!
Significance Issues • Demonstrate clear focus for the study • Provide strong rationale for study • Build your study on previous research • Show research utility (Who does it help?) • Match study design and goals (Can you achieve what you intend?)
Methodological Issues • Provide relevant pilot data • Demonstrate validity, reliability of data • Include a focused number of variables • Set realistic success criteria • Describe a clear analytical plan • Control against data contamination • Clearly state next steps
Sampling/Participant Issues • Use good comparison/control groups • Clearly justify study population • Show sampling method is appropriate • Explain minority recruitment strategies • Clearly state sample characteristics • Use appropriate consent forms • Do not overburden subjects
Expertise, Support, & Clarity • Demonstrate clear research expertise • Show synergy across research team • Provide strong letters of support • Complete all parts of the application • Provide correct and full citations • Make sure the application is clean/readable • Follow required style guidelines
Theory Issues • Support assumptions with literature • Accurately explain theories/models • Be sure theories are compelling/relevant • Provide clear theoretical framework • Show connections between theory & study • Show how outcome measures match theory