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Private and confidential presentation : myFC Holding AB, Stockholm 2015 Q4. YTD (Q3). Focus on JAQ development, + Development Fuel and charger + Industrialization + Manufacturing – using same vendors as PowerTrekk 3 agreement onboard + First JAQ commercial agreement
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Private and confidential presentation : myFC Holding AB, Stockholm 2015 Q4
YTD (Q3) Focus on JAQ development, + Development Fuel and charger + Industrialization + Manufacturing – using same vendors as PowerTrekk 3 agreement onboard + First JAQ commercial agreement PowerTrekk divestment + Process started Cash flow + Used warrants added 19Msek (app. 12 Msek still open) + app. 64% converted/used + Cash position 15,8Msek Other Innovate 46, UN General Assembly, Patent granted in Japan, German Design Award and Pre book campaign started Patent + Patent Granted in USA and South Korea CO2 Free production + PowerCard production in Sweden – with ABB YUMI • Private and confidential presentation : myFC Holding AB, Stockholm 2015 Q4
What do we really do? • Water + Salt = Electricity We use water + salt to create power for people to charge their smartphones/tablets/USB-devices anywhere, at any time. • Efficient chemistry • 429Wh/Kg (lithium Ion ~150-180Wh/Kg) ap. 3 times better, extremely low BOM • Zero degradation • Long shelf time – always available power • Outstanding DG class • Lowest transport costs and highest number of cartridges per shipment • Efficient performance • High volume power density: over 600mW/cm3 • Low cost design • Efficient manufacturing via standard die cutting machines, Less materials needed due to the cells high performance and Suitable for mass production • Flexible design • Small in size, Bendable and adaptable and easily replaceable/exchangeable • Private and confidential presentation : myFC Holding AB, Stockholm 2015 Q4
So far, 66 Patents* involved in the world's best FC charger #1 Power Density Probably the highest conversion in world Energy Density Own chemistry fuel development, approx. 3x Li-Ion energy density 1st -3rd Gen First entry product sold +10K units #1 World's first Chemical hydride fuel cell charger JAQ - World's smallest Chemical hydride fuel cell charger #1 Patents* Granted and Pending • Private and confidential presentation : myFC Holding AB, Stockholm 2015 Q4
myFC • We develop portable chargers for smartphones and • tablets, based on hydrogen and fuel cell technology. • Our ObjectivesTo make green portable energy • - instantly available everywhere, for everyone. • Our vision Zero CO2 emissions end to end • Private and confidential presentation : myFC Holding AB, Stockholm 2015 Q4
Driving force for Power Mobility Connected living The Thirst is Real 64x next 10 years You may be okay missing lunch, but you’ll be devastated if you miss that call. • Power Gap increasing fast • Intel – 64 times faster CPU next 10 years We have all been there. Access to power has become a life essential You're not free from the wall The advent of connected living has lead to exponential growth in smart device ownership and usage rates. • App Culture • Internet of Everything/Things • Operators business models reflected • Private and confidential presentation : myFC Holding AB, Stockholm 2015 Q4
Moore's Law CPU, memory, data transfer etc.Capacity doubles every 18 months Year 2020+ 20 000% in data traffic in five years • App culture • RF dominate battery consumption • Key Market Problem– the Power Gap The typical energy consumption in portable devices is increasing faster than the development of battery capacity. The technical reason for Power Gap + the reason we exist Relative increase Li-Ion Battery capacity (energy density2-3% annual increase) 2014 2017 2020 Source: ABI • Private and confidential presentation : myFC Holding AB, Stockholm 2015 Q4
Market Potential See the need for a charger which can be used without needing access to a power socket Smartphone users running out of battery without power socket access Feel the need of another type of charger 80% 84% 77% Shipped smartphones (M) Total addressable market 2012-2015 Above 3 billion smartphones plus tablets predicted addressable market 2016-2018 Above 4-6 billion smartphones plus tablets Source: YouGov US Market research Aug 2014 • Private and confidential presentation : myFC Holding AB, Stockholm 2015 Q4
Competitive Landscape – Chargers JAQ Fuel Cell Charger Solar cell chargers Power banks Technology Main reason for technology Relative USP:s vs alternatives • Produces electricity from hydrogen • Independent of electrical grid • Green technology • No energy degeneration • Generatesinstantpower • Reliable: works in complete darkness. No need for sun • Instantcharging • Considerablylighterthan solar • First step towards a hydrogen society • Produces electricity from sunlight • Independent of electrical grid • Green technology • No energy degeneration • More established – higher awareness than FC • Green alternative vs batteries • Stores electricity only • Well known and wide spread technology (lithium-ion) – huge range • Cheaper battery packs fails on measured performance • Batterycapacitydecreases over time • Battery capacity (output) decreases rapidly in cold temperatures. • Needs to be recharged from the electrical grid (only storage and not generators) Efficiency of Li-Ion battery packs is measured to 65–90% • Private and confidential presentation : myFC Holding AB, Stockholm 2015 Q4
Competitive Landscape – Fuel Cell chargers CO2 Intelligent Energy UK Horizon Fuel Cell Singapore KraftWerk Germany • FC/H/No CO2 • MetalHydride • Complexrefill • Lowvolume • 2st generation • FC/H/No CO2 • Metal Hydride • Chemical Hydride • Complex refill • Low volume • 1st generation • SOFC/Buthan • Chemical • Not Commercial Technology Fuel technology Status* • FC/H/No CO2 • ChemicalHydride • Highperformance • +10 K sold • 3rd generation myFC Sweden Status* internal data – to the present and current knowledge of my FC 2015 Q4. Source : myFC private and confidential • Private and confidential presentation : myFC Holding AB, Stockholm 2015 Q4
How to fix the problem? Green energy instantly available everywhere, for everyone. Free from the wall • Private and confidential presentation : myFC Holding AB, Stockholm 2015 Q4
Go To Market Strategy Roadmap myFC JAQ Higher capacity Lower Price Multiple fuel cards capacities Geographies Sweden via Hutchinson/3 USA - 2016 Europe – 2015/17 Japan, China & S Korea ”Nespresso” Business model Low initial hardware pricing. Fuel card web based and retail subscription model. Profit pool Phase 1 Fuel cards Fuel cards are inexpensive Business model Phase 2 50% Web based Telecom Operators Direct and via telco distribution for via subscription bundling, telecom shops and web based sale Single brand customer Common promotion and marketing Profit pool Phase 2 (16/17) Fuel cards Fuel cards are inexpensive + tremendous event based options for communication • Private and confidential presentation : myFC Holding AB, Stockholm 2015 Q4
Go To Market Strategy - Omni Channel Profit pool”Nespresso” Business model PowerCards online PowerCards $1,99 /pcs Telecom Operators $4,90/month Direct and via telco distribution via subscription bundling telecom shops web based sales Online $4,90/month As a green charging service Hutchinson / 3 Sweden have the highest data traffic per user in the world • Private and confidential presentation : myFC Holding AB, Stockholm 2015 Q4
– JAQ product line Roadmap 1 – Casing integration 2 2018-19 – Smartphone integration 3 • Private and confidential presentation : myFC Holding AB, Stockholm 2015 Q4
Huge market A huge market in rapid growth. We are addressing carriers and operators that drives the sales of Smartphones, tablets and data + 3 billion Expecting a addressable market above 3 billion smartphone users Integration Step 2 and step 3 will Include opportunity to integrate Our fuel cell and fuel technology direct into the smartphone • Private and confidential presentation : myFC Holding AB, Stockholm 2015 Q4