Do you like a challenge?

2. Do you like a challenge? Consider the Food Industry

3. What’s food all about • Nutrition, Health & Well Being • Enjoyment & Occasion • Making Money • A Great Deal More

4. Scottish Food & Drink Industry • A key industry in Scotland • Employs over 50,000 people • Contributes £7.5 billion to the Scottish economy • Exports £3.5 billion, 20% of total exports THAT’S A LOT OF PEOPLE AND A LOT OF MONEY……..

5. Who works in the Food Industry? • Financial • Human Resources • Marketing • Production • Distribution • Quality • Sales • Purchasing • Engineers • Development • Chefs • Bakers • IT All kinds of people All working to deliver great-tasting food

6. Macphie - an overview • A dynamic company producing high quality ingredients for bakery, food service and food manufacturing sectors • Family-owned company competing against some of the industry’s food giants • Innovation, quality and service • State of the art facilities • Glenbervie & Glasgow • Employs 300 people • Turnover £40 million • Exports to 40 countries

7. The “Souper Apprentice” Challenge

8. What is it? • Interactive learning experience • Develops strong links between industry and education • Allows you to link school subjects to the real world of work • Opportunity to work as teams to reach a goal • Insight into how a dynamic business works • Improve communication • Decision making • Having fun!

9. mmmmmmm...soup MMMMMMMM…….. SOUP….

10. What to do first? • Form a company • One Chief Executive plus employees for each department • As a group you must decide what to call your company • The challenge requires you to: • Come up with an idea and choose a new soup range • Develop a marketing plan • Design the packaging • Manufacture the soup • Sell the soup to your targeted audience • Judged throughout the challenge

11. Marketing Challenge • How will you communicate with your target audience? • Develop a company/product logo and a slogan • Does your company have a specific colour scheme? • Think of images and creative design

13. Advertising Slogans • Just Do It! • ….. gives you wings! • Every little helps • Kids and grown-ups love it so • Once you pop you just can’t stop • Every little helps • There’s a whole lot of good in those little O’s

14. Adverts

15. Packaging Challenge • Design packaging for the soup • Consider what information goes on food packaging - legal requirements? • Ingredients • Best before date • Nutritional information • Storage instructions • Contact details

16. Manufacturing Challenge • Produce a sample of your chosen soup to taste as a group • Determine if this is the perfect product • Understand what ingredients are healthy and why • Decide what ingredients to use • Ensure it is produced to the highest standards in terms of: • Hygiene • Health and safety • Product appearance • Perfect flavour and texture • Minimum wastage

17. Check-list: • Form a company • Name the company • Elect a Chief Executive • Decide who is in each department - job descriptions • Investigate the market; Look up the internet, look in supermarkets and magazines for inspiration • Speak to friends and family for ideas • What catches your attention, what’s innovative? • Decide what flavour of soup you are going to produce • Get ready to have fun!

18. GOOD LUCK!