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This report provides an analysis of the national lodging market, including performance indicators, supply and demand projections, and market trends. It also includes specific data for the top 25 markets, New England, suburban Boston, and Boston/Cambridge.
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Rachel J. Roginsky, ISHC Pinnacle Advisory Group 76 Canal Street Boston, MA 02114 Telephone: 617-722-9916 Fax: 617-722-9917 rroginsky@pinnacle-advisory.com Outlook 2004 Pinnacle Realty Investments Pinnacle Advisory Group
National Lodging Market Top 25 Markets – 2002 Total U.S. Market Through April 2003 National Projections
National Lodging Market Top 25 Markets – 2002
Top 25 MarketsRoom Supply Percent Change - 2002 INDUSTRY AVERAGE 1.8 % Source: Smith Travel Research / Pinnacle Advisory Group
Top 25 MarketsADR Percent Change - 2002 INDUSTRY AVERAGE -1.5 % Source: Smith Travel Research / Pinnacle Advisory Group
Top 25 MarketsOccupancy 2002 INDUSTRY AVERAGE 59.2 % Source: Smith Travel Research
Top 25 Markets RevPAR 2002 Source: Smith Travel Research / Pinnacle Advisory Group
National Lodging Market Total U.S. Market Through April 2003
Total United StatesRoom Supply/Demand Percent ChangeTwelve Month Moving Average To April 2003 Source: Smith Travel Research / Pinnacle Advisory Group
Total United StatesOccupancy and ADRTwelve Month Moving Average To Apr 2003 Source: Smith Travel Research / Pinnacle Advisory Group
Total United StatesKey Performance Indicators Percent ChangeTwelve Months Ending April Source: Smith Travel Research / Pinnacle Advisory Group
Chain ScalesOccupancy/ADR Percent ChangeTwelve Months Ended April 2003 Source: Smith Travel Research / Pinnacle Advisory Group
National Lodging Market National Projections
U.S. Lodging Outlook * Supply Growth Significantly Lower * Demand Lags, Then Recovers * Occupancy Flat * Pressure on Room Rates * Slow RevPAR Growth * Potential Threat – War/Terrorism
Total United StatesSupply/Demand Percent Change1996 – 2003P Source: Smith Travel Research / Pinnacle Advisory Group
Total United StatesOccupancy Percent1996 – 2003P Source: Smith Travel Research / Pinnacle Advisory Group
Total United StatesAverage Daily Rate1996 – 2003P Source: Smith Travel Research / Pinnacle Advisory Group
Total United StatesRevPAR Percent Change1996 – 2003P Source: Smith Travel Research / Pinnacle Advisory Group
New England Occupancy - 2002 Source: Smith Travel Research / Pinnacle Advisory Group
New England Average Daily Rate – 2002 Source: Smith Travel Research / Pinnacle Advisory Group
New England RevPAR – 2002 Source: Smith Travel Research / Pinnacle Advisory Group
New England Change in Performance - 2002 Source: Smith Travel Research / Pinnacle Advisory Group
New England Change in Performance – YTD June 2003 Source: Smith Travel Research / Pinnacle Advisory Group
Suburban Boston Lodging Market Statistics Projections
Suburban Boston Lodging Market Statistics
Suburban Boston Occupancy 1995-2002 Source: Smith Travel Research / Pinnacle Advisory Group
Suburban Boston Average Room Rate 1995 - 2002 Source: Smith Travel Research / Pinnacle Advisory Group
Suburban Boston RevPAR 1995 - 2002 Source: Smith Travel Research / Pinnacle Advisory Group
Suburban Boston Lodging Supply 1995 - 2002 Source: Smith Travel Research / Pinnacle Advisory Group
Suburban Boston Occupancy YTD June 2001 - 2003 Source: Smith Travel Research / Pinnacle Advisory Group
Suburban Boston Average Daily Rate YTD 2001 - 2003 Source: Smith Travel Research / Pinnacle Advisory Group
Suburban Boston RevPARYTD 2001 - 2003 Source: Smith Travel Research / Pinnacle Advisory Group
Suburban Boston Lodging Market Projections
Suburban Boston 2003 • Continued Lack of Overflow from Boston • Major Demand Generators Report only limited increases in demand • Shorter Booking Window • New Supply Less but Still a Factor • Pent-up demand
Suburban Boston 2004 • Stronger Convention Year for Boston • Improving economy • Limited New Supply • Stable Geopolitical Situation • Weak Dollar
Boston / Cambridge Lodging Market Statistics New Supply Demand Trends Projections
Boston / Cambridge Lodging Market Statistics
Boston / Cambridge Occupancy 1989 – 2002 Source: Pinnacle Advisory Group
Boston / Cambridge Average Room Rate 1989-2002 Source: Pinnacle Advisory Group
Boston / Cambridge RevPAR 1989-2002 Source: Pinnacle Advisory Group
Boston / Cambridge Lodging Supply 1989 - 2002 Source: Pinnacle Advisory Group
Boston / Cambridge Occupancy YTD June 2001-2003 Source: Pinnacle Advisory Group
Boston / Cambridge Average Room Rate YTD June 2001-2003 Source: Pinnacle Advisory Group
Boston / Cambridge RevPARYTD June 2001-2003 Source: Pinnacle Advisory Group
Boston / Cambridge Change in RevPAR 1996 – YTD June 2003 Source: Pinnacle Advisory Group
Boston / Cambridge Change in Performance By Market Area - 2002 Source: Pinnacle Advisory Group