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IMPROVING SCHOOL ATTENDANCE. Primary absence data. Secondary absence data. Primary absence Autumn Term data. Secondary absence Autumn Term data. Attendance Maps: Count of PAs. Absence due to illness: Autumn Data. What are we doing to improve attendance?. Attendance Strategy
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What are we doing to improve attendance? • Attendance Strategy • Behaviour and Attendance Group • School Attendance Network to share and support good practice in schools • School Attendance Team – preventative work e.g. PARs/Audits/Traded Offer • Health-related Absence Project (school nurses) • Publicity campaign to encourage behaviour change
Attendance strategy • That parents meet their responsibilities to ensure their child attends schools regularly • That schools have effective leadership and management of attendance in place • That partners provide additional needs-based support that contributes to improvements in attendance • That a high profile of the key attendance messages is maintained in the community
9 key drivers for school absence in Portsmouth • Curriculumnot meeting need • Parenting skills and parental mental health / family circumstances • Health of the child - genuine / fake / mental health / anxiety / medical appointments • Lowaspirations / not valuing education • Peer relationship problems / bullying / social skills / don't feel they fit in / belong • Relationship with the school • Outside pressures within the community / social media • Transport issues - reluctant to walk / get the bus • Holidays/ extended leave
Portsmouth school attendance publicity campaign – audience • Parents • Pupils (including whole year groups) • School staff • Health professionals (GPs, Dentists, Pharmacies, Health Visitors) • Local communities • Social Care/Community workers • Police/PCSO • Housing • Magistrates
Portsmouth school attendance publicity campaign – message • Hard-hitting / high profile message • Visual impact (not too wordy) / logo • Positive message / celebrate successes • Restorative approach • Pride in Portsmouth / benefits for Portsmouth • Consistency across the city / from all professionals • Highlight impact on attainment and achievement • Link to safeguarding concerns / keeping children safe • Utilize peer pressure • Emphasize the importance of education from pre-school • Link to aspirations / careers
Portsmouth school attendance publicity campaign – channels • Social media / Twitter / Facebook • Multimedia / Website / Funny YouTube clips / Clever memes • Buses / bus stops / lamp posts • Local press / radio adverts • Fridge magnets • Health App • Face to face • Assemblies / Newsletters / postcards home • GP surgeries • Portsmouth Football Club