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HP Networking - EMEA Promotion

HP Networking - EMEA Promotion. November 2012 offer & promotion package Beatrice Besacier EMEA Channel Sales Development. Target audience. EMEA PROMO Planning. All Channel. ALL. Internal. Mid Market. E-reseller. Large Account. Network Modernization campaign. MS Lync Demo kit.

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HP Networking - EMEA Promotion

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  1. HP Networking - EMEA Promotion November 2012 offer & promotion package Beatrice Besacier EMEA Channel Sales Development

  2. Target audience EMEA PROMO Planning All Channel ALL Internal Mid Market E-reseller Large Account Network Modernization campaign MS Lync Demo kit Mini Gbic offer 2620/2510 +Mini Gbic for 1 Eur soft bundle Wireless & POE promo Support NW modernization campaign Commercial mid market Refresh Top Value Lite Refresh discount / list of products Top Value Lite Discount on Carepack included Top Value Lite Selected products on 1410/1810/1910 series + Wireless --- Small Business ---- ALL –Standard Trade In Program (Wired + Wireless) End of Sale promotion Large account -ALL- Others

  3. TOP VALUE lite offer Refresh– Running from November 1st until January 31st2013 Rebate on selected switches from 1405/1810/1910 series and wirelessproducts Network Modernization - Running from Sept 1st until December 31st 2012 Supporting UC&C messaging – Discount on PoE Switch from 2520/2620/29xx End of Sales Offer – July 1st until December 31st 2012 On going offer MS Lync Demo kit available– July 1st until December 31st 2012 2 demo kits available –OGP on demand Trade-in program, wired and wireless HPN Incentives available FOR NOVEMBER 2012

  4. TOP VALUE LITE NOVEMBER REFRESH

  5. SUMMARY TOP VALUE LITE OFFER Q113 • Objective : • - Push focus entry level product under HP top value promo umbrella • - Have a compelling / aggressive street price • - Simplify channel promotion, keep stable promo price • Offer TOP VALUE focused products in HPN . • Period: November 1st – January 31st. • Target: Resellers / End users • Geographical scopeall countries in EMEA region Note : REFRESH OF PREVIOUS MONTH OFFER - Nov 1stNew product in TV offer highlighted in yellow MRSP = Manufacturer Recommended Sales Price

  6. Communication tool box Localized banners and emailing existing / contact your HP account manager Localization = English, French, German, Italian, Spanish ,Dutch , Czech , Polish and Russian

  7. Network Modernization campaign

  8. Network Modernization / PoE and wireless Promotion • Objective : • - Push Network Modernization to support UC&C and BYOD messaging : PoE infrastructure & Wireless products • Offer • PoE: Get Power Over Ethernet at an affordable price. Up to 25% additional off (for resellers) on PoE version of 2520, 2620 and 2910 Switch series. • Wireless : Get 2 MSM720 Premium Mobility Controllers for the price of an MSM720 Premium Mobility Controller and an MSM720 Access Controller. • Period: September 1st to October 31st 2012 • Target: Resellers / End users • Geographical scopeall countries in EMEA region Period: November 1st to December 31st 2012 Target: Resellers / End users Geographical scopeall countries in EMEA region MRSP = Manufacturer Recommended Sales Price

  9. Communication tool box Localized banners and emailing existing / contact your HP account manager Localization = English, French, German, Italian, Spanish ,Dutch , Czech , Polish and Russian

  10. HPN-Lync demo bundles

  11. SUMMARY HPN-Lync Demo Bundles • Objective : • - Equip resellers for demos with the HP Unified Communication & Collaboration Solutions with Microsoft Lync • Offer Bundle 1 : Buy 1 HP 2915-8G-PoE Switch and get 1 HP4110 + 1 HP4120 phones for free • Contact your local HPN sales rep to get more information on the pricing offer • Period: until January 31st • Target: Resellers • Geographical scopeall countries in EMEA region MRSP = Manufacturer Recommended Sales Price

  12. SUMMARY HPN-Lync Demo Bundles • Objective : • - Equip resellers for demos with the HP Unified Communication & Collaboration Solutions with Microsoft Lync • Offer Bundle 2 : Get 31% off on a 5406 bundle with an HP Survivable Branch Gateway Module + 1 HP 4110 + 1 HP 4120 Lync phones • Contact your local HPN sales rep to get more information on the pricing offer • Period: until January 31st • Target: Resellers • Geographical scopeall countries in EMEA region MRSP = Manufacturer Recommended Sales Price

  13. End of Sales promotion

  14. End of Sale PROMOTION • New Offer : updated list of products as of September 15th • Up to 68% off estimated Reseller Buying Price • Target : All resellers in EMEA • Limited quantity : Maximum 20 units per reseller. • Promo duration : while stock lasts

  15. Thank you

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